JD Fresh, the fresh food arm of Chinese e-commerce giant JD, will ramp up efforts in supply chain, circulation channel and retail sector to offer healthy, high-quality and safe fresh food for consumers.

The unit unveiled standards, including products classification and packaging specifications for its fresh food such as crawfish, apple, cherry, blueberry and crabs, so as to enhance the added-value of products and reduce costs.

"We will strengthen the infrastructure construction, put an emphasis on quality control as well as speed up the innovation of supply chain," said Wang Xiaosong, senior vice-president of JD.

JD Fresh has launched its fresh food farms at overseas markets, including Chile, Canada, New Zealand, Spain and Japan.

They also have a product quality control team to verify the qualification of suppliers, and do a spot check on all products before they are put on the shelves.

Ye Wei, president of the fresh food department at Jingdong Mall, said the success of fresh food online retailer lies in enhancing the efficiency of supply chain, raising people's consumption awareness as well as satisfying consumers'needs.

In January 2016, JD launched JD Fresh as an independent fresh food business unit. With China's largest nationwide cold chain logistics network, JD Fresh is able to offer rapid delivery of tens of thousands of high-quality fresh fruits, vegetables, seafood, meat and frozen products sourced from over 2,000 partners.

According to market research company iResearch Consulting Group, China's fresh food retail market is developing rapidly, with a growth rate of more than 50 percent each year on average.

The transaction volume of China's online fresh food market reached about 139.13 billion yuan ($21.7 billion) in 2017, an increase of 59.7 percent.