Chinese elements in the Russian World Cup
Chinese sponsors
Seven Chinese companies - Dalian Wanda Group, Hisense Electronics Co, China Mengniu Dairy Co, Yadea Technology Group Co Ltd, Vivo Mobile Communication Technology, technology and entertainment experience company Luci and menswear brand Diking - are on the sponsors list for this year's World Cup, compared with eight years ago when only one Chinese company for the first time in history sponsored the World Cup in South Africa.
China will see the biggest boost in ad dollars with $835 million in spending on advertising for this year's World Cup, which will be held in 11 cities in Russia from June 14 to July 15, as Yicai.com's app reported.
Chinese companies' spending on advertisements for this year's World Cup doubles that of the United States, which is about $400 million, and it is also far more than host nation Russia, at about $64 million, according to statistics from media group Zenith, which focuses on market analysis.
