国产av不卡一区二区_欧美xxxx做受欧美_成年人看的毛片_亚洲第一天堂在线观看_亚洲午夜精品久久久中文影院av_8x8ⅹ国产精品一区二区二区_久久精品国产sm调教网站演员_亚洲av综合色区无码一二三区_成人免费激情视频_国产九九九视频

Global EditionASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Industries

Crossover products gaining traction with more retailers

By Wang Ying in Shanghai | China Daily | Updated: 2019-02-27 09:48
Share
Share - WeChat
Lip balms that look and taste like White Rabbit creamy candy on sale in a supermarket in Shanghai. [Photo provided to China Daily]

Traditional Chinese firms go beyond the brand borders for greater synergy

Crossover retail or brands building cooperation with each other for new products is the new buzzword for companies looking to gain an edge in China's rapidly changing retail marketplace.

New crossover products that have made waves recently include a creamy candy shaped lip balm infused with White Rabbit creamy candy, a bottle of pink perfume jointly developed by baijiu maker Luzhou Laojiao, and a paprika lipstick from fast food chain Zhouheiya whose signature product is spicy duck necks. The lipsticks launched by US soft drink brand Coca-Cola and South Korean makeup brand Face Shop have the smell of Coca-Cola.

"There is definitely a broader trend toward brand collaboration happening globally and especially in China," said Ben Cavender, principal of Shanghai-based China Market Research Group (CMR). It allows brands to connect with a broader group of consumers and imbibes a feeling of nostalgia, he said.

Millennials, or those people born after 1980, have been the face of the crossover shopping. For many like Dong Biyong, a millennial shopper, the crossover products are fond remembrances of her childhood. "I was extremely upset after I failed to get the creamy lip balm on the debut day, but luckily enough could get some later," said Dong.

She was referring to the lip balm launched by White Rabbit creamy candy and Maxam, a brand owned by cosmetics maker Shanghai Jahwa.

"The first 920 pieces for presale on Maxam's flagship store in Tmall were snapped up within one second on Sept 20 last year. An additional 10,000 sets were sold out within three hours on the following day," said Shen Qinfeng, marketing manager of Shanghai Guan Sheng Yuan Food Co Ltd.

According to Shen, at least 300,000 pieces have been sold so far, including through brick-and-mortar stores.

Total revenue of China's beauty and personal care sector surged 35 percent from 292.3 billion yuan ($43 billion) in 2014 to 393.8 billion yuan last year, outpacing the growth rate of packaged food (22.8 percent) during the same period, according to Euromonitor International data.

Beauty and personal care sector in itself has remained solid in sales, as it is a category where consumers tend to indulge themselves even when they are going slow on bigger purchases, said Cavender from CMR.

The high profit margin of the sector has also attracted other brands from the food industry. Last December, nearly 1,000 limited edition makeup palettes were sold in less than half an hour by one of China's largest beverage companies Hangzhou Wahaha Group, China News Service reported.

The market research firm expects the value of the beauty and personal care sector in China to reach 408.6 billion yuan this year, and 475.6 billion yuan by 2022.

CMR's Cavender said the crossover trend has not necessarily been just with cosmetics, but also with apparel brands. An example in this regard is the streetwear brand Supreme doing collaborations with Louis Vuitton.

Regardless of the specific crossover product category, analysts suggest there are challenges for brands in seeking an alternative product other than their specialty.

"Quite a few crossover products have been launched. But not all of them can be termed successful," said Jin Qiaoying, research director of the beauty and personal care sector at Mintel China.

"Part of the challenge is in making the product meaningful to consumers," said Cavender.

If consumers don't have affection for both brands they are unlikely to buy, so there has to be good brand synergy and retailers need to understand their target customer well, he added.

"Consumers are becoming wiser and they need strong reasons (product advantage) for the purchase," said Jin.

Shen attributed the unexpected purchase fever from consumers for the creamy lip balm to the innovative collaboration between Maxam and White Rabbit.

"Since January 2018, the Maxam team spent lots of time and effort in planning, research and development, trying to get the ideal flavor and formula," said Li Chenkun, senior brand manager of Shanghai Jahwa.

According to Li, whilst offering a nostalgia of the White Rabbit creamy candy, the lip balm strives to strike a balance between moisturizing function and flavor in accordance with consumer preferences.

"I like it a lot not only because of childhood memories that the appearance and creamy scent brought, but also because it is easy to use," said Dong.

The White Rabbit candy, with a soft, chewy texture, is in the form of a cylinder of about 3 cm long and 1 cm in diameter. There used to be a saying that seven White Rabbit candies are equivalent to one cup of milk, which indicates that one of the nation's most popular candies was also seen as a nutritional product.

But the fierce competition from both domestic and international counterparts have forced the traditional brand to seek innovation and crossover collaboration.

Since 2015, White Rabbit has launched a slew of collaborative products with global partners including Agnes b, the National Museum of China and Pacific Coffee, added Shen.

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
欧亚成年男女午夜| 亚洲人成伊人成综合图片| 色吧亚洲日本| 97超碰资源站在线观看| www.av在线播放| 天堂av在线7| 欧美风狂大伦交xxxx| jizzjizz中文| 99在线免费视频| 免费黄色小视频| jiuse.com91视频| 国产成人精品自线拍| 青春草国产成人精品久久| 成人网6969conwww| 69av在线视频| 97人人爽人人喊人人模波多| 欧美精品激情在线| 欧美激情欧美激情在线五月| 欧美另类高清videos| 久久香蕉国产线看观看av| 久久久999国产| 精品久久久av| 久久艹在线视频| 久久躁狠狠躁夜夜爽| 久久国产精品首页| 欧美久久久精品| 欧美成人亚洲成人日韩成人| 欧美成人午夜激情视频| 欧美极品第一页| 欧美激情手机在线视频| 欧美激情小视频| 国内精品国产三级国产在线专| 欧美国产日韩一区二区| 97久久久久久| 影音先峰男人站| 亚洲欧美综合乱码精品成人网| 国产视频一区二区三区在线观看| 伊人久久一区| 祥仔av免费一区二区三区四区| 亚洲精品三区| 97久久综合区小说区图片区| 欧洲亚洲视频| 精品久久电影| 国产精品毛片久久| 韩日欧美一区| 国产偷自视频区视频一区二区| 欧美亚洲免费| 九九在线精品视频| 成人黄色大片在线观看| 2023国产一二三区日本精品2022| 国产亚洲一区二区三区四区| 亚洲日本一区二区三区| 亚洲成av人**亚洲成av**| 色综合久久久网| 欧美日韩中文字幕一区| 日韩午夜激情视频| 日韩精品高清在线| 色噜噜狠狠色综合网图区| 欧美成人中文字幕在线| 91极品视频在线| 欧美午夜性囗交xxxx| 樱花草在线观看www| h网在线观看| 天天干夜夜干| 激情小视频在线| av在线导航| 成人性生交大片免费观看网站| 亚洲综合资源| 欧美黄色录像| 亚洲综合激情在线| 日韩国产欧美在线播放| 国产成人aaa| 久久先锋影音av| 亚洲精品国久久99热| 欧美性猛交xxxx富婆| 日韩欧美一区二区久久婷婷| 一区二区欧美日韩视频| 国内精品久久久久久久久| 九色porny视频国产网曝| 国产精品久久午夜| 老牛影视一区二区三区| 国产成人免费av在线| 国产无人区一区二区三区| 一区二区三区在线看| 在线一区二区三区| 亚洲电影成人av99爱色| 久久影院免费观看| 欧美色图片区| 成人午夜剧场免费观看完整版| 在线视频观看你懂的| 秋霞成人影院| 欧美精品高清| 欧美人妖视频| 在线观看的日韩av| 国产美女娇喘av呻吟久久| 国产日韩综合av| 精品国产1区2区| 日韩一区二区在线观看视频 | 日韩欧美第一区| 在线播放国产一区二区三区| 美女扒开内裤让男人桶| 免费观看的黄色网址| 中文官网资源新版中文第二页在线观看 | jizzjizzjizzjizzjizzjizzjizz| 一级片免费在线观看| 色呦呦在线资源| 日韩精品视频在线看| 亚洲成人最新网站| 九色综合狠狠综合久久| 国产精品国产自产拍高清av| 欧美午夜精品久久久久久孕妇 | 污网站在线看| 美女搞黄视频在线观看| 欧美黄色录像| 免费日韩av片| 久久久亚洲国产美女国产盗摄| 精品日韩中文字幕| 亚洲免费一在线| 男人天堂网页| 啦啦啦在线视频免费观看高清中文| 欧美一区二区人人喊爽| 欧美午夜视频网站| 日韩中文字幕在线观看| 狂野欧美性猛交xxxx乱大交| 91破解版在线看| 日本小视频在线免费观看| 中文字幕区一区二区三| 亚洲电影av| 成人动漫在线一区| 欧美性猛交xxxx乱大交| 亚洲色图av在线| 欧美videos另类齐全| 中文字幕在线永久在线视频 | 久久精品视频网站| 91蝌蚪视频九色| 日本大片在线观看| 成人自拍视频网| 91九色精品| 国产99久久久久| 天天色综合天天| 亚洲天堂成人在线视频| 国内精品露脸在线视频播放| 中文字幕av高清在线观看| 成人性生活av| 国产精品久久观看| www..com久久爱| 色婷婷久久久久swag精品| 中文欧美日本在线资源| 国产成人久久精品77777| 欧美色视频免费| 亚洲男人在线| 亚洲激情不卡| 国产日韩欧美综合一区| 欧美一区二区播放| 国产91精品久久久| 日韩av最新在线观看| 日韩免费看网站| 5566成人精品视频免费| 诱受h嗯啊巨肉高潮| 色戒汤唯在线| 亚洲国产一区二区三区在线播放| 不卡免费追剧大全电视剧网站| 一本到一区二区三区| 另类图片亚洲另类| 成人免费看黄网址| 国产网站在线| 亚洲a在线视频| 久久综合资源网| 91精品国产综合久久久久久漫画 | 国产欧美日韩精品在线| 欧美一级日韩不卡播放免费| 激情丁香久久| 黄色片免费在线| 一区三区自拍| 蜜桃久久av一区| 天天综合网天天综合色| 久久久av亚洲男天堂| 天天干 天天插| 高清在线视频不卡| 亚洲欧美伊人| 国产精品网友自拍| 日韩av在线导航| 日皮视频免费观看| 电影k8一区二区三区久久| www.1024| 国产视频网址在线| 久久香蕉网站| 国产一区二区三区四区五区美女 | 欧美女王vk| 成人动漫一区二区三区| 4438x亚洲最大成人网| 四虎成人免费电影| 77导航福利在线| 国产精品探花在线观看| av亚洲精华国产精华精| 日韩一区二区三| 精品成人免费自拍视频| 老司机在线视频二区| av永久不卡| 久久精品在线观看| 亚洲日本成人网| 激情亚洲色图| 国产欧美自拍| 日本欧美一区二区| 欧洲一区在线电影| 欲求不满中文字幕| 日本天堂在线观看| 日韩免费视频| 国产精品久久久久aaaa樱花| 在线亚洲午夜片av大片| 黄色三级在线观看| 香蕉大人久久国产成人av| 国产一区二区视频在线| 91精品国产色综合久久不卡电影 | 亚洲国产老妈| 亚洲美女屁股眼交3| 日韩国产精品久久久久久亚洲| 99精品久久只有精品| 欧美大肚乱孕交hd孕妇| 性猛交富婆╳xxx乱大交一| а√天堂资源官网在线资源| 在线视频观看日韩| 精品成人av一区| 欧美野外猛男的大粗鳮| 免费观看久久久久| 综合国产精品| 亚洲图片自拍偷拍| 69av在线播放| 欧美三级黄网| 欧美1区2区视频| 亚洲最大色网站| 97在线精品国自产拍中文| 在线日本中文字幕| 91精品电影| 亚洲午夜激情av| 97精品一区二区视频在线观看| 最新国产在线观看| 亚洲国产不卡| 偷拍一区二区三区| 一色屋色费精品视频在线看| 久久久久黄久久免费漫画| av不卡在线| 在线观看亚洲精品| 国产香蕉成人综合精品视频| 伊人久久国产| 狠狠色丁香久久婷婷综合_中| 日韩美一区二区三区| 一级片avav网址| 日韩视频1区| 91蝌蚪porny| x99av成人免费| 久久亚洲一区二区三区明星换脸 | 久久精品日韩欧美| 欧美久久久久久蜜桃| 一个人看的www片免费高清视频| 日韩高清在线| 国产福利一区二区三区| 亚洲精品午夜精品| 中文字幕福利片| 红桃成人av在线播放| 亚洲精品成人天堂一二三| 男女毛片免费视频看| 狠狠操一区二区三区| 麻豆一区二区99久久久久| 精品国产免费人成在线观看| 免费男女羞羞的视频网站中文字幕| 无码国模国产在线观看| 久久久精品2019中文字幕之3| 在线播放国产一区中文字幕剧情欧美 | 成人国产免费电影| 午夜影院日韩| 精品日韩在线观看| 久久久久久久久爱| 蜜臀av性久久久久av蜜臀妖精| 人人狠狠综合久久亚洲婷| 久久99国产精品视频| 久久久777精品电影网影网| 久久久av免费| 国产成人无吗| 日韩av一区二区在线影视| 亚洲成人亚洲激情| 欧美风狂大伦交xxxx| 亚洲国产成人精品女人| 91成人网在线| 麻豆自创视频在线观看| 亚洲三级精品| 亚洲福利视频一区| 国产aⅴ超薄肉色丝袜交足| 成人亚洲精品| 国产精品久久三区| 综合图区欧美| 视频欧美精品| 国产精品日产欧美久久久久| 先锋影音男人站| 成人精品电影在线| 国产午夜亚洲精品理论片色戒| **欧美日韩vr在线| 日韩性xxx| 久久丝袜美腿综合| 55夜色66夜色国产精品视频| 国产 日韩 欧美一区| 久久亚洲一区二区三区四区| 午夜精品久久久久久久男人的天堂| 国产在线美女| 成人国产精品免费观看视频| 欧美福利视频网站| 美女网站在线看| 久久综合色婷婷| 亚洲精选视频免费看| 91搞黄在线观看| 天天操天天搞| 欧美色女视频| 欧美日韩一级视频| 日本一二三区视频免费高清| 亚洲激情中文| 日韩一区二区三区视频在线| 午夜视频在线免费| 亚洲欧美成人| 亚洲一区二区久久久| 操你啦在线视频| 国产精品小仙女| 久久久久久久成人| 日韩欧美2区| 成人欧美一区二区三区黑人麻豆 | 久久五月精品中文字幕| 处破女av一区二区| 91大神福利视频在线| 国产成人午夜性a一级毛片| 日韩一区日韩二区| 日本黄色免费在线观看| 精品国产成人| 欧美日韩国产区一| 天堂中文在线资| 青草国产精品久久久久久| 日韩在线播放av| 免费看男女www网站入口在线| 久久噜噜亚洲综合| 精品视频一区二区观看| 要久久爱电视剧全集完整观看| 91成人在线精品| 亚洲欧洲动漫| 日韩精品91亚洲二区在线观看| 久久精品国产一区| 亚洲第一影院| 日韩一区日韩二区| 天天操人人爽| 狠狠入ady亚洲精品| 日韩国产欧美区| 大片免费在线观看| 99久久国产综合精品色伊| 欧美特级xxxxbbbb毛片| 亚洲第一福利专区| 欧美一区二区在线观看| 最近高清中文在线字幕在线观看| 国产一区激情在线| 顶级嫩模一区二区三区| 成人涩涩网站| 欧美中文字幕一区二区三区| 伊人中文在线| 激情久久五月天| 先锋影音男人资源网| 日韩欧美黄色| 欧美一区二区三区小说| 69视频在线观看| 972aa.com艺术欧美| 蜜桃91在线| 中文无码久久精品| 国产亚洲美女久久| 成人性生活av| 亚洲国产精品影院| 中文在线中文字幕| 国产精品18久久久久久久久| 久久99国产精品免费网站| 视频在线观看一区二区| 成人国产一区二区三区精品麻豆| 亚洲一区二区三区视频在线播放| 激情视频国产| 久久亚洲国产精品一区二区| 欧美日韩第一视频| 在这里有精品| 欧美久久婷婷综合色| 麻豆传媒在线免费看| 国产亚洲1区2区3区| wwwwxxxx日本| 老司机一区二区三区| 欧美极品少妇xxxxⅹ裸体艺术| 成人h动漫免费观看网站| 在线不卡一区二区| 日韩精品卡一| 亚洲女同一区二区| 中出福利视频| 国产精品资源在线观看| 欧美另类bbbxxxxx另类| 亚洲国产精品综合久久久| 色久欧美在线视频观看| 看亚洲a级一级毛片| 3d动漫精品啪啪| 美足av综合网| 亚洲国产精品久久久久婷婷884 | 亚洲日韩中文字幕|