"The price is fair, and the styles are simple, but not too formal," Liao Wenjie, Ma's friend and fellow shopper, adds.

On the catwalk, Lily introduced suits in grayish-green, mint gray, beige, pink, yellow, and classic black and white. The broad shoulder and oversized design in neutral tones presented women's independence.

Also, colorful, casual knitted wear was worn by everyday people, as opposed to professional models, adding a unique twist to the show.

Sun claims that working women in China are gradually opening themselves up in terms of both ability and aesthetics.

She thinks that, in the past, the image of the working women was more restrained, with serious and dignified outfits for the office. However, with the rise of women's education levels, they are gaining more control over office discourse and greater power in workplace, with a broader vision than ever before.

"Professions available to women have become much more diversified, and business scenarios are no longer played out in just office buildings and conference rooms, but extend to many fields, such as cocktail parties, art exhibitions and conferences," Sun says. "It means that the dresses in the wardrobe need to work equally well in different environments and situations."

Lately, Lily has been frequently appearing on the international stage, including at New York Fashion Week; it employed outdoor advertising, and opened new stores.

It works hard to enhance the volume of Chinese brands in the international fashion field and the global market, and it also wants to encourage local women to express their true, multidimensional selves. To do that, it has also improved its retail shopping experience to better serve the multifaceted women of today's workplaces.