A three-tier sponsorship structure customization for sponsors

Sponsorship is the main platform for enterprises and brands to participate in the 2021 World Championships and the best way to promote their brand awareness and value. The Chief Commercial Officer of Gemdale Sports, Marcus Kam, introduced the sponsorship structure and key benefits and rights of each tier to potential interested commercial partners. The sponsorship structure of the 2021 World Championships will consist of three tiers: One Title Sponsorship package at the top which includes majority benefits in four key competition disciplines, followed by four Main Sponsorship packages, each featuring majority benefits in a competition discipline, and a further tier with one official data partner and one official timing partner, which include on-screen credits during broadcast. Each tier has specific benefits and corresponding sponsorship investment, and key benefits include: the usage right of Event IP, on-course branding within competition broadcast, category exclusivity, sponsorship activation, branding exposure on official collateral and materials, and hospitality program. The specially designed on-course branding will be strategically placed to ensure maximum return of investment for sponsors in each tier.

The launch was capped by Guo Yin, Member of the Standing Committee of Zhangjiakou CPC Municipal Committee, Deputy Mayor of Zhangjiakou Municipal Government and the Executive Vice-President and Secretary-General of the 2021 World Championships Organizing Committee. He said that Zhangjiakou CPC Municipal Committee, Zhangjiakou Municipal Government and the 2021 World Championships Organizing Committee will provide full support to Gemdale Sports and all sponsors to ensure the full implementation of their rights and benefits, as well as carrying out relevant sponsorship activations. He concluded the marketing program launch by inviting enterprises to seize this historic opportunity and be partner to the 2021 World Championships, "I sincerely wish that all enterprises will actively participate and help deliver a successful 2021 World Championships together with us. We are confident that the 2021 World Championships will deliver enormous return of investment to sponsors and therefore contributing to the hosting of a splendid, extraordinary, and excellent Olympic event."