Hilton, a leading global hospitality company, recently completed the relocation of its Greater China South headquarters to Shenzhen in South China’s Guangdong province. The relocation means Hilton will reinforce its strategic presence in South China and will maintain a robust development in the post-pandemic era as it steadily advances towards its goal of 1,000 operating hotels in China by 2025.

“South China has always been a key business development region for Hilton, and as of today, we have nine Hilton brands operating or in the pipeline here. The region boasts abundant tourism resources and attractive destinations, along with a dynamic economy, impressive growth, and a strong demand for business travel. Furthermore, the Guangdong-Hong Kong-Macao Greater Bay Area plays a strong role in China’s economic development and opening up, and has huge potential for further growth,” said John Burger, vice-president of operations, Hilton Greater China & Mongolia (GCM) South.

Located in the heart of the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen provides travelers with a wide range of transportation options, including civil aviation, high-speed rail, waterways, and subway. As the first global hospitality company to establish regional headquarters in Shenzhen, Hilton chose the municipality for its excellent location, convenient transportation, vibrant economy, and incredible reach both at home and abroad.

The New South Center in Shenzhen’s Nanshan district will oversee approximately 50 operating hotels in South China. In 2017, Hilton announced its China strategy to have 1,000 operating hotels in Greater China by 2025. Despite the impact of the coronavirus pandemic, Hilton has gradually restored and further developed its business at a steady pace in 2020.