To boost economic development in Shandong's rural areas, Liaocheng Dong'e Branch of Qilu Bank launched the first rural collective three assets management system in December 2023. In January, the Xiguan village economic cooperative of Tongcheng street, Dong'e county began to apply this management system in the use of fund supervision, marking Qilu Bank's successful attempt to start a new pattern of service in the rural market.

Rural collective three assets refer to the monetary funds, assets and resources owned by rural collectives under collective ownership. Previously, the Shandong provincial government issued a notice on the rectification plan for the misuse of rural collective three assets, calling for the real-time control and online supervision of rural collective three assets.

Upon learning of this, the Liaocheng Dong'e Branch of Qilu Bank performed an investigation regarding the street offices in Dong'e county to learn about their funding supervision needs. After working together with the Xiguan village economic cooperative of Tongcheng street, the branch collaborated with the local agricultural and rural affairs bureau and a third-party software company and set up the three assets supervision system.

The management system has brought multiple conveniences to the village-level collective economies. It optimized the city-level rural collective three assets supervision method, achieving data interconnection at the city, county, town and village levels, which is constructive to control and online supervision of rural collective three assets, the bank said.

The mobile app enables public inquiries and oversight, facilitating immediate inquiries and real-time supervision by the public.

Moreover, through the new operation work mode, it has strengthened the supervision of rural property rights transactions using big data and boosted the data sharing of property rights transfer transaction information at all levels.

The management system not only demonstrates the bank's determination to promote and support rural revitalization, but also reflects the bank's commitment to serving society. After an effective long-term mechanism for supervising rural collective three assets is established, Qilu bank will contribute greatly to rural revitalization in the financial field.