Global food group Savencia Fromage & Dairy plans to continue deepening its presence in the Chinese market to leverage the 60th anniversary of diplomatic relations between China and France this year, according to a senior executive.

"This milestone offers a platform for Savencia to strengthen its corporate image and deepen its connections with Chinese customers and stakeholders," said Jean-Baptiste Elslande, APAC CEO of Savencia Group.

Elslande stated that the company will build a deeper connection with local consumers by bringing the best dairy products and related culture to China, highlighting its French heritage and expertise in the art of food.

"We will also make adjustments to our high-quality products according to the needs of the local teams, making them more in line with the needs of local consumers," he added.

According to Elslande, China is a large and competitive dairy market, with an annual consumption of approximately 45 billion liters of milk. Since entering the market in 1996, Savencia has been committed to product innovation and bringing professional knowledge and technology from the food industry to China.

During the Bakery China 2024 exhibition held in Shanghai last month, a groundbreaking B2B digital platform that serves practitioners in the catering and pastry industries was co-launched by Savencia and Sinodis, a subsidiary of Savencia in China.