The China Pavilion appeared at the Palace of Festivals and Conferences for MIPCOM Cannes in France from Oct 21 to 24, marking the 21st time it has participated in the autumn TV festival, which offers a series of events under the theme "Focus on China, Stories Without Limits".

Cao Shumin, director of the National Radio and Television Administration, attended the forum and delivered a speech noting that 2024 marks the 60th anniversary of diplomatic relations between China and France. MIPCOM Cannes is the world's largest market for international studios and distributors of entertainment content. It serves as a window for showcasing audio-video programs and a platform for discussing industry development.

Cao shared three characteristics of the Chinese audiovisual content market.

The quality of audio works is continuously improving, with numerous hits emerging, particularly realistic works that reflect common human experiences and emotions that resonate with audiences worldwide.

Cultural exchanges and cooperation always adhere to inclusiveness and mutual appreciation, using audio/visual works to enhance understanding and communication in promoting the coexistence and development of diverse global cultures.

The market has enormous potential and unlimited space for cooperation and innovation. Efforts are being made to deeply integrate and develop radio, television and online audiovisual content and dissemination, using technology to empower innovative audiovisual program forms and improve service quality, thus providing broad prospects.

At the panel session of the forum, Yang Xiaopei, founder of Xixi Pictures from China, discussed the latest trends in international audiovisual content cooperation.

Works produced by Yang's team have been broadcast on streaming platforms and TV stations in various countries. By collecting audience comments and feedback, they found audiences in many countries that appreciate Chinese culture and stories, which greatly encourages and motivates her team, she said.

The China Pavilion covered a total area of 258 square meters, featuring over 30 outstanding Chinese audiovisual content production, distribution and broadcasting organizations, showcasing 179 works.

The festival gathered over 1,500 leading distribution and production companies from over 100 countries and regions, with more than 320 booths and 31 national and regional pavilions.