On Aug 8, top designer brand Vivienne Westwood's coffee shop was unveiled in Beijing Sanlitun Taikoo Li. In September, the world's first DG Caffè by Dolce & Gabbana opened at the brand's flagship store in Shanghai's CITIC Square, providing a blend of fine cuisine and wines alongside its coffee. During the DIOR LADY ART #9 exhibition held at the Shanghai Exhibition Center from November 7 to 10, a CAFé DIOR was also featured as part of the event.

Alfonso Dolce, the CEO of Dolce & Gabbana, said, "we look forward to strengthening our presence in the local market through DG Caffè, using the ever-evolving traditions of Italian cuisine to showcase the art of Italian craftsmanship and convey Dolce&Gabbana's pursuit of the good life."

Lucioni mentioned that she has also observed the trend of some brands are choosing to enter the coffee market. She explained:"I think for us it is not having a cafe, it is really to bring a very cohesive experience to the consumer. We want to make sure that they can experience culture through different senses, including the good taste."

Tang Xin, director of the Hongcan Industry Research Institute, a research institution specializing in the dining industry, believes that the expanding coffee consumer base and market in China are significant factors driving luxury brands to explore opportunities in the coffee industry.