国产av不卡一区二区_欧美xxxx做受欧美_成年人看的毛片_亚洲第一天堂在线观看_亚洲午夜精品久久久中文影院av_8x8ⅹ国产精品一区二区二区_久久精品国产sm调教网站演员_亚洲av综合色区无码一二三区_成人免费激情视频_国产九九九视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / China Up-close

Rich culture inspires Spring Festival goods

Brands look to deepen emotional connections with consumers through designs symbolizing prosperity, adaptability

By WANG ZHUOQIONG | China Daily | Updated: 2025-01-22 09:57
Share
Share - WeChat
A view of a Pop Mart store in Changzhou, Jiangsu province, in January. HE XIAOXIAO/FOR CHINA DAILY

As Spring Festival, the most significant annual celebration in the country, approaches, global and local brands have stepped up efforts to deepen emotional connections with Chinese consumers, with innovations and designs symbolizing prosperity and adaptability to not only boost sales, but also strengthen their cultural resonance.

Sportswear brand Nike has launched its "Agile Snake Welcomes the New Year" collection, inspired by the snake's symbolic attributes in Chinese traditional culture — wisdom, agility and resilience.

The series encourages wearers to embrace flexibility and adaptability when facing challenges, aiming to infuse the Lunar New Year with vitality and growth, according to Nike.

Drawing inspiration from the snake's fluid movements, the collection features distinctive elements such as "agile snake patterns", copper coins symbolizing prosperity and spring-themed motifs, said the company.

Designed to bring good fortune "with every step", the range includes men's, women's and children's categories across lifestyle, basketball, running and more, catering to both athletic and everyday needs.

Nike has also introduced fresh looks for its athlete ambassadors, highlighting the collection's versatility and vibrant energy. Tennis star Zheng Qinwen is promoting the women's Nike Dunk Low shoes, which boast a classic retro paneled upper, specially crafted Lunar New Year-themed laces and playful Chinese knot embellishments.

In the natural world, snakes shed their skin to adapt to their growing bodies — a process that symbolizes change, renewal and self-transcendence in traditional Chinese culture. Drawing on this rich symbolism, Nike Inc's Jordan brand has launched a New Year Transformation product series to celebrate the arrival of the Year of the Snake in 2025.

Jordan's new collection has merged cultural elements with innovative designs, positioning itself as a trendsetter in the realm of street fashion, said the company.

The brand said it offers a blessing to the younger generation, encouraging them to embrace change, pursue personal growth and fearlessly elevate themselves at the start of the new year.

"Today's consumers are more rational and value-driven, placing a strong emphasis on cost-effectiveness. However, during major festivals, they remain willing to spend on experiences and emotional connections. Brands that can tap into these consumer emotions have a great opportunity for growth," said Jason Yu, general manager of CTR market research.

Athletic lifestyle brand Lululemon has launched a 2025 Chinese New Year Capsule. Inspired by the zodiac sign and ancient floral print art, the capsule artistically fuses tradition and modernity. Lululemon uses a brand-new color palette to depict the canvas of spring.

Additionally, serpentine patterns are used to outline lines and add lively embellishments, balancing traditional and modern aesthetics.

The new series meets the needs of various scenarios, whether for leisure or sports, and encourages everyone to rediscover the feeling and embrace their own spring — a time full of hope, passion and vitality, said the company.

Global fashion brand Zara recently announced a new collaboration with Chinese brand AO YES, introducing a limited edition collection that spans men's and women's apparel as well as home products.

This partnership follows Zara's collaborations with other Chinese designers, reflecting the brand's growing focus on embracing local cultural elements and creative talent.

The design inspiration for the Zara | AO YES collection is rooted in the symbolism of the "Chinese Knot", a traditional motif representing unity and good fortune.

Timed to coincide with China's most important family reunion season, the collection blends traditional Chinese aesthetics with contemporary design, offering consumers a fresh interpretation of modern Oriental style through AO YES' visual lens, said the brand.

On Jan 9, Zara unveiled the limited edition series at a pop-up space in Shanghai. The location featured a Victorian-style building that dates back to 1897 in an effort to blend East and West — a theme central to the collaboration. The space was transformed into a modern art venue, anchored by a giant Chinese knot sculpture.

Zara launched a live broadcast of the pop-up event on its app and official website, marking its first cross-platform livestreaming initiative. The brand aimed to enhance online consumer engagement by offering real-time product showcases and interactive content.

Eugenio Bregolat Lukashov, president of Inditex Greater China, said, "The cooperation with AO YES is not only due to the unique creativity and inspiration of Chinese local designers, but also an opportunity for the brand to continue to learn about Chinese tastes and aesthetic culture."

For Zara, diversity and creativity are of great significance, and new Chinese style is also part of the brand's inspiration sources, said the president.

As more and more Chinese local designers go global, their works have also injected inspirational vitality into the global fashion stage, he added.

The charm of Zara lies in its ability to integrate different creativity, diverse cultures and various fashion tastes, thus shaping a more diverse and inclusive fashion proposition, said the company.

In addition to new apparel, confectionery is also a major gift sector during the festival season.

Global confectionery giant Ferrero Group, known for its brands such as Ferrero Rocher, Ferrero Collection, Kinder and Kjeldsens, has unveiled a Spring Festival-themed collection to celebrate the Year of the Snake, blending traditional elements with modern design.

This festive lineup features snake-inspired designs while incorporating key symbols of Chinese culture into Ferrero's signature products. The initiative underscores Ferrero's strategy to strengthen its presence in China by aligning its offerings with important cultural celebrations.

One standout product is the "rocher lucky token pack", inspired by Chinese fortune sticks. Each pack includes three variations representing "Luck", "Wealth" and "Happiness". Opening the pack reveals a hidden message, adding a layer of surprise and best wishes to festive gifting.

Ferrero has also introduced the Ferrero Rocher Tree, a fortune-themed product featuring a tree-shaped design with layers of chocolates. Cut-out ingot shapes reveal the chocolates inside, creating a shimmering golden tree that symbolizes prosperity. Adorned with the auspicious phrase "bringing in wealth and treasures", the product doubles as a decorative piece, enhancing its appeal as both a gift and a festive home accessory.

To meet the increasingly diverse preferences of Chinese consumers, Ferrero China has integrated its brand resources by combining the gifting attributes of Ferrero Rocher, Ferrero Collection and Kjeldsens.

This approach is designed to drive sales by leveraging product complementarity and enhancing the gifting experience during the holiday season.

"Spring Festival is a precious time for family reunions and expressing blessings. We value emotional connections and are committed to strengthening Ferrero's association with major festive gifting occasions like Spring Festival through products that blend tradition with modern flair," said Zhang Suyi, general manager of Ferrero China.

Hsu Fu Chi, a leading confectionery brand, launched a 17-day candy tour spanning six major cities across China, aiming to spread sweetness and joy while driving holiday sales.

The "Sweet Tour", which began on Jan 1 in Beijing's Sanlitun, will travel through Zhengzhou of Henan province, Wuhan of Hubei province, Shanghai, Fuzhou of Fujian province, and concludes in Dongguan of Guangdong province — Hsu Fu Chi's headquarters.

The company aims to rekindle cherished festival memories by distributing billions of candies during the tour. This initiative seeks to enhance consumer engagement while boosting sales during the most significant gifting season in China.

Hsu Fu Chi's signature Spring Festival candy jars, featuring eight best-selling flavors, remain a staple of the holiday season. Widely regarded as symbols of fortune and joy, these candy jars have become a popular choice for family gatherings and celebrations.

This year, in collaboration with renowned Chinese designer Pan Hu, Hsu Fu Chi has introduced a limited-edition "Sugar Coat" candy bucket. The bucket features traditional Chinese motifs such as river cliffs and floral patterns combined with modern design elements. Additionally, it includes a national-style scarf, enhancing its visual and cultural appeal, making it both a collectible and a gift.

According to a consultancy Nielsen data, Hsu Fu Chi captured 30.2 percent of the bulk candy market in 2022, securing its position as a leader in the confectionery industry. During the 2023 Spring Festival, the brand achieved a market share of 28 percent in the bulk segment, marking a five-year high. Its share in the bulk sugar candy and bulk chocolate categories also exceeded 35 percent and 40 percent, respectively.

By blending cultural symbolism with innovative marketing strategies, Hsu Fu Chi continues to dominate the holiday candy market, offering consumers with products that resonate with both tradition and modernity.

Yu of CTR added that the official Spring Festival holiday has been extended from seven days to eight, with many people likely to take earlier leave, further stimulating holiday market demand. He said that the government continues to introduce stimulus measures aimed at energizing consumption. "Longer holidays also present new opportunities for the cultural and travel industries," Yu said.

1 2 3 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
国产视频二区三区| 老司机成人在线| 啊啊啊久久久| 1024在线播放| 老司机午夜在线视频| 国产在线一在线二| 青青草在线免费视频| 网址你懂得在线观看| 免费在线黄色av| 中文字幕桃花岛| eeuss影院www在线观看手机| 日日夜夜操操操| 岛国91视频| 国产91九色蝌蚪| 午夜免费在线| 小荡货+程雪柔| 狠狠色噜噜狠狠狠8888米奇| 狠狠色噜噜狠狠狠888奇米| 娇小发育未年成性色xxx8| 日本黄色免费网址| 毛片毛片毛片| 九色蝌蚪av新入口| 91在线观看入口| 无限国产资源| 中文视频在线| 国际av在线| 2017亚洲天堂1024| 黄av在线播放| 美足av综合网| 成人欧美大片| 成人福利片在线| 亚洲黑人在线| 成人午夜大片| 国产精品午夜一区二区三区| 欧美系列电影免费观看| 久久视频精品| 一区二区中文字| 中文精品视频| 蜜桃久久久久久| 国产盗摄女厕一区二区三区| 国产一区在线不卡| 99久久婷婷国产综合精品电影| 一本色道88久久加勒比精品| 亚洲午夜视频| 久久尤物视频| 国产一区二区三区综合| 成年人午夜久久久| 国产欧美日韩精品在线| 亚洲精品欧美激情| 亚洲电影中文字幕在线观看| 福利一区福利二区微拍刺激| 在线观看亚洲a| 91精品国产综合久久久久久漫画 | 精品国语对白精品自拍视| 国产香蕉免费精品视频| 黑人40厘米全进去| 好紧好硬好湿我太爽了| 秋霞av在线| 成人在线观看亚洲| 裤袜国产欧美精品一区| 一级毛片精品毛片| 欧美色婷婷久久99精品红桃| 国产综合自拍| 美国欧美日韩国产在线播放| 不卡高清视频专区| 国产精品成人网| 精品成人在线视频| 91精品在线观看入口| 亚洲男人7777| 久久久久久亚洲精品| 欧美性巨大欧美| jizz免费| 日韩大胆人体| 国内小视频在线看| japansex久久高清精品| 国产探花在线精品一区二区| 在线成人av| 久久99精品国产.久久久久久| 久久精品999| 久久久亚洲欧洲日产国码αv| 91在线视频播放地址| 亚洲欧美日韩成人高清在线一区| 亚洲精品视频在线看| 91久久一区二区| 亚洲精品99久久久久中文字幕| 亚洲经典中文字幕| 久久91精品国产91久久久| 欧美色欧美色| 波多野吉衣av| 色网站免费在线观看| 91精品论坛| 爽爽窝窝午夜精品一区二区| 精品动漫av| 国产成人av网站| 一区二区在线电影| 欧美一区二区三区在线电影| 中文字幕日韩欧美在线视频| 理论片影音先锋| 国产乱xxⅹxx国语对白| 91吃瓜网在线观看| 国产精品第一国产精品| 欧美影院三区| 美国一区二区三区在线播放| 国产精品美女一区二区| 欧美自拍丝袜亚洲| 最新中文字幕亚洲| 精品一区二区三区五区六区| 黄色资源在线看| 色爱综合区网| 国产一区调教| 亚洲永久视频| 国产欧美日本一区二区三区| 91精品福利在线| 中文字幕亚洲情99在线| 精品国产免费第一区二区| 操碰在线免费| 日韩脚交footjobhd| 免费久久久久久久久| 久热精品视频| 26uuu国产电影一区二区| 日韩欧美中文字幕在线播放| 国产亚洲免费的视频看| 欧美激情一级二级三级在线视频| 公交车上扒开嫩j挺进去| 蜜桃视频在线观看网站| 91九色综合| 91成人免费| 成人精品国产福利| 欧美色视频日本高清在线观看| 日韩美女天天操| 97在线视频国产| 4虎在线播放1区| www成人免费观看| 九九综合久久| 激情丁香综合五月| 亚洲电影一区二区| 亚洲香蕉在线观看| 91九色老女人| 天堂中文а√在线| 久久aimee| 日韩av午夜在线观看| 樱桃国产成人精品视频| 亚洲美女喷白浆| 韩日a级毛片| 国产精品秘入口| www.豆豆成人网.com| 天堂精品中文字幕在线| 亚洲精品视频免费观看| 亚洲欧美日韩天堂一区二区| 国产中文第一页| 欧美极品视频| 香蕉人人精品| 国产精品一区二区三区乱码| 欧美性猛xxx| 久久精品成人一区二区三区 | 国产伦精品一区二区三区高清版禁| 狠狠干天天干| free性欧美| 99久久综合| 国产乱国产乱300精品| 欧美性xxxxx极品娇小| 久久影院中文字幕| 国产一级大片| 2019年精品视频自拍| 亚洲区国产区| 亚洲欧美日韩电影| 日韩在线免费高清视频| 777sesese| 亚洲最大成人| 伊人久久综合| 亚洲免费观看高清完整版在线 | 伊人久久亚洲| 麻豆久久一区二区| 色老汉av一区二区三区| 国模精品视频一区二区| 91破解版在线看| 只有精品亚洲| 久色婷婷小香蕉久久| 色先锋资源久久综合| 91国产视频在线| 视频一区二区三区在线看免费看| 综合日韩av| 91久久在线| 一区二区三区.www| 美女福利精品视频| julia中文字幕久久亚洲蜜臀| 大菠萝精品导航| 韩日精品视频| 亚洲综合色丁香婷婷六月图片| 欧美精品一区二区蜜臀亚洲| 精品国产一区二区三区不卡在线| 久久久久久女乱国产| 日本一道高清一区二区三区| 成年人网站91| 亚洲精品乱码久久久久久按摩观| 777片理伦片在线观看| 欧美尤物美女在线| 欧美激情成人| 亚洲日本在线视频观看| 精品国模在线视频| 在线香蕉视频| 亚洲a级精品| 久久精品免视看| 亚洲欧美另类人妖| av大片免费看| 一区二区视频| 成av人片一区二区| 日韩精品高清在线| 天天碰日日操| 国内精品视频| 懂色av一区二区夜夜嗨| 欧美精品一区视频| 日美av在线| 亚洲成人毛片| 成人一区在线观看| 精品一区二区三区四区在线| 先锋影音资源999| av在线亚洲一区| 成人免费视频app| 国产视频精品久久久| www.久草| 成人盗摄视频| 91麻豆国产福利在线观看| 亚洲精品一二区| 国产美女免费观看| 久久狠狠久久| 国产清纯白嫩初高生在线观看91 | 中文字幕亚洲区| 久久天天躁狠狠躁夜夜躁 | 亚欧精品一区| 欧美18xxxx| 久久久精品一品道一区| 色妞在线综合亚洲欧美| 亚洲校园欧美国产另类| 成人黄色小视频| 亚洲精品欧美专区| 亚洲人成影院77777| 女人黄色免费在线观看| 男女精品网站| 在线91免费看| www.五月色.com| 亚洲福利合集| 国产日韩av一区二区| 久久91亚洲人成电影网站| 97视频在线观看网站| 激情另类综合| 欧美日韩色一区| eeuss影院网站免费观看| 99ri日韩精品视频| 国产视频在线观看一区二区三区| 亚洲欧洲高清在线| 在线观看免费观看在线91| 日韩1区2区| 欧美日韩国产色| 精品一成人岛国片在线观看| 色婷婷综合久久久中字幕精品久久| 亚洲美女色禁图| 欧美猛男超大videosgay| 变态黄色小视频网站| 天堂va欧美ⅴa亚洲va一国产| 国产精品影音先锋| 亚洲欧美制服丝袜| 在线观看午夜看亚太视频| 97精品视频| 色又黄又爽网站www久久| 日日夜夜人人| 国产成人av毛片| 亚洲精品乱码久久久久久黑人 | 欧美大片免费看| 超碰免费在线播放| 日本va欧美va欧美va精品| 亚洲国产欧美一区二区丝袜黑人| www.98色噜噜噜| 天天躁日日躁狠狠躁欧美巨大小说| 91色乱码一区二区三区| 色综合视频一区中文字幕| 国产又色又爽又黄刺激在线视频| 日韩视频不卡| 日韩亚洲欧美一区二区三区| 日本粉色视频在线观看| 91一区在线| 欧美性一二三区| 国产黄色av免费看| 日韩激情图片| 欧美视频在线不卡| 国产激情三区| 香蕉视频官网在线观看日本一区二区| 亚洲视频在线观看一区| 亚洲精品成人a| jizzyou欧美16| 欧美激情在线观看视频免费| 亚洲成a人片77777老司机| av高清一区| 国产欧美一区二区三区沐欲| 亚洲综合激情另类专区老铁性| 青春草在线免费视频| 国产精品一区二区久久精品爱涩 | 国产一区日韩| 色网站国产精品| 日本高清不卡中文字幕| 欧美韩日高清| 555www色欧美视频| 午夜影院观看视频免费| 国产精品大片| 亚洲第一天堂av| av在线电影院| 久久精品国产77777蜜臀| 日韩在线播放一区| 9765激情中文在线| 91在线看国产| 日韩一本大道| 国产精品中文字幕制服诱惑| 亚洲成av人**亚洲成av**| 蜜桃av网站| 欧美成人午夜| 亚洲精品美女视频| 超碰在线caoporen| 成人97人人超碰人人99| 濑亚美莉大战黑人中文字幕| 国产精品中文| 亚洲二区在线观看| 3344永久| 精品91在线| 亚洲午夜小视频| 丰满大乳少妇在线观看网站| 91在线一区二区三区| 中文字幕有码在线| av成人资源| 色综合一个色综合亚洲| 宅男深夜免费观看视频| 国产日韩一区二区三区在线| 国产一区二区久久精品| 1区2区3区在线| 国产日韩欧美a| 日日摸夜夜爽人人添| japanese在线| 在线观看的网站你懂的| 成+人+亚洲+综合天堂| 在线亚洲精品自拍| 高清精品视频| 欧美日韩中文一区| 免费黄网站在线观看| 激情亚洲综合在线| 91av在线播放视频| 国产精品对白| 欧美日本视频在线| 电影av在线| av在线这里只有精品| 国产视频高清免费| 成人精品视频| 亚洲精品国产精品乱码不99按摩 | 999久久久免费精品国产| 日韩女优av电影在线观看| 男人的天堂在线视频免费观看 | 美女精品导航| 国产女人aaa级久久久级| 日本一二三视频| 欧美色一级片| 日韩中文字幕在线播放| 免费看av不卡| 亚洲一区在线观看网站| 国产女呦网站| 老司机精品视频在线| 9.1国产丝袜在线观看| 国产精品极品在线观看| 在线不卡中文字幕| 国内外激情在线| 中文字幕乱码一区二区免费| 狠狠插狠狠操| 国产亚洲网站| 久久人91精品久久久久久不卡| 久久99久久99精品免观看软件| 97国产精品videossex| 国产chinese男男gaygay网站| 欧美freesex8一10精品| 欧美一区二区三区思思人| 欧美jizz18性欧美| 欧美精彩视频一区二区三区| 美女裸体自慰在线观看| 在线日韩中文| 欧美成人四级hd版| 9l亚洲国产成人精品一区二三| 婷婷亚洲久悠悠色悠在线播放| jizzjizz丝袜老师| 亚洲一区二区三区免费在线观看| 亚洲精品久久久久久下一站| 中国色在线日|韩| 精品国产乱码久久久久久天美| 1024手机看片国产| 蜜臀久久久久久久| 欧美怡红院在线| 91精品国产乱码久久久久久久| 精品久久99ma| 在线观看网站免费入口在线观看国内 | 久久国产精品无码网站| 亚洲国产aⅴ精品| 女同性一区二区三区人了人一| 亚洲精品电影久久久| 电影一区二区三区| 色妹子一区二区|