"Morocco's culture, influenced by Arabs, Berbers, Jews, and Europeans, provides a mosaic that is not only visually stunning but also historically significant," he adds. "The country's ancient monuments, cities and customs offer Chinese travelers a chance to immerse themselves in centuries-old traditions that are different yet somehow familiar due to our shared values."

Morocco also is keen to explore cultural exchange, especially in the realm of music.

"The musical traditions in certain Moroccan regions have strikingly similar styles found in China. We're considering making a documentary exploring how these musical similarities could strengthen the cultural ties between our two nations," Bellaziz says.

He has also noticed a trend in which Chinese tourists are exploring Morocco more independently, with small groups and families instead of through organized tours.

"This allows them to appreciate the depth of Moroccan culture at their own pace," he says.

Beyond tourism, Bellaziz foresees good prospects in cultural exchange.

"Morocco can serve as a bridge for China, offering a gateway to African and Arab cultures, while also providing a chance for Morocco to learn from China's long-standing traditions in areas like philosophy, art and architecture," he says.