At the Zhejiang Intangible Cultural Heritage Museum, young participants wearing aprons attentively learned the indigo blue printing and dyeing technique from inheritors. Due to variations in tying, each piece of tie-dye work became a unique artwork. The museum organized 90 such exhibitions, demonstrations and hands-on activities over the summer vacation, attracting more than 5,500 visitors daily on average.

The summer cultural and tourism consumption market has delivered impressive results. According to a cultural tourism report released by short-video platform Douyin recently, cultural consumption upgrades were notable in the summer tourism market. Between June 15 and Aug 15, content related to ICH tours on Douyin increased by 121 percent year-on-year, and orders for ICH-related hotel and tour packages surged by 327 percent month-on-month.