Chinese solar panel manufacturers are increasingly setting their sights on emerging markets across Africa, together with Oceania and other parts of Asia, as growth slows in traditional export destinations like Europe and Latin America, said industry experts and company executives.

Fueled by ambitious renewable energy targets worldwide and the increasing maturity of photovoltaic technology, these new markets are becoming a crucial destination for China's solar sector, which boasts significant advantages in technology and cost controls, they said.

"Emerging markets have demonstrated stable growth since 2022, with export volumes hitting new highs in the second half of 2024," said Wang Bohua, honorary chairman of the China Photovoltaic Industry Association.

The association said that in the first six months of 2025, China's solar panel exports to Africa surged 47.5 percent year-on-year, while exports to Oceania increased by 23.7 percent. North America and Asia saw growth rates of 15 percent and 12.2 percent, respectively.

"Importantly, these markets exhibit less volatility compared to the European market," said Wang.

This shift in focus is prompting Chinese companies to invest directly in these emerging markets, with several firms having announced plans to establish manufacturing facilities and partnerships in Africa and other regions.

The CPIA said that in the first half, the number of countries and regions experiencing year-on-year growth in solar panel imports from China reached a total of 115.

As many as 51 of them saw import growth rates exceeding 100 percent, it said.

Amid China's global ascendance in the manufacture and sale of renewable energy technologies, domestic companies — making the vast majority of solar panels, cells and wafers worldwide — are displaying growing influence worldwide, allowing the developing world to produce cheap electricity from the sun.

With the ever-decreasing prices of Chinese PV panels, domestic firms are also seeking new markets. African countries offer huge potential markets with millions of people on the continent lacking access to electricity and power outages a common phenomenon.

Chinese solar power giant Longi Green Energy Technology Co said it has supplied over 3 gigawatts of its high-efficiency photovoltaic products to renewable energy projects across 38 African nations, further contributing to the region's energy transition.

These projects, including a 100-megawatt photovoltaic power station in central Tunisia's Kairouan province — the largest PV power plant currently under construction in Tunisia — have substantially helped drive the construction of high-standard clean energy projects, said James Jin, president of Longi MEA and CA.

"Amid Africa's surging energy demand and fragile grid infrastructure, the combination of solar power and energy storage offers a lower level cost of energy compared to other power generation methods on the continent. The widespread availability of solar energy will be crucial to ensuring 'energy equity' and sustainable green development across the continent," Jin said.

Lin Boqiang, head of the China Institute for Studies in Energy Policy at Xiamen University, said: "Chinese companies have been proactively building overseas production networks. This not only helps them capitalize on new opportunities in traditional markets and explore emerging markets, but also enhances the resilience of the global supply chain."

Lin believes Chinese solar companies are playing a crucial role in Africa's energy transition, offering both technology and investment to address the continent's growing energy needs.

The combination of China's manufacturing prowess in solar technology and Africa's abundant sunshine creates a complementary relationship, enabling the deployment of affordable and sustainable energy solutions, he said.

According to Ember, an energy tracking group, Chinese companies shipped out solar equipment to a vast range of countries on the African continent over the course of the past year, with exports adding up to more than 15 GW of solar capacity.

Solar imports from China rose 60 percent between July 2024 and June 2025. The volume of solar panels imported meanwhile has the potential to significantly increase power generation in many African countries, with South Africa and Nigeria, two of Africa's largest economies, leading the pack, it said.