"My experience here has been rewarding. China is a hub of creativity, and I'm really excited to share the inspiration I found here with our product development team," he added.

Hu Weihu, manager of Yueguan Art, is one of Weta's fans. Based in Huizhou, Guangdong province, he visited Weta's booth early on the first day and walked around the venue to exchange and discover new ideas. His studio was showcasing collectibles inspired by traditional Chinese heritage, such as the Dunhuang culture, ancient mythology and traditional Chinese operas.

"Both visitors and exhibitors are professional at the festival and share the same love for this art form. The collectibles based on foreign IPs are still very popular, and we are witnessing increasing interest and market demand for products with our own cultural identities," says Hu with confidence.