Lifestyle brand CASETiFY, known for its customizable phone cases, has made its inaugural appearance at the China International Import Expo (CIIE) in Shanghai.

The company's exhibition booth at the eighth edition of the CIIE features a spherical screen installation at its center. The display highlighted CASETiFY's core product line of phone cases and its newly launched travel impact-resistant luggage collection.

"Our first participation in CIIE presents an excellent opportunity to showcase our achievements in creative design and sustainability to Chinese consumers," said Vincent Au, general manager of CASETiFY Greater China.

"The expo serves as a vital window into global consumer trends, offering not just a platform for product display, but also facilitating meaningful dialogue with consumers and industry partners," he added.

Founded in 2011, CASETiFY aims to transform electronic accessories into fashion-forward lifestyle products, building a diverse portfolio of tech accessories that appeals to consumers seeking personalized expression.

The exhibition features the brand's latest iPhone 17 series products, cultural collaboration collections, and various items combining contemporary design with customization options. CASETiFY expanded into the travel sector in late 2024, with its range introduced to China in May. Visitors can observe product durability demonstrations at a dedicated testing area within its CIIE booth.

In the sustainability arena, the Re/CASETiFY section highlights the company's stated commitment to environmental responsibility. Through its "Re/CASETiFY Regeneration" program, the company recycles used phone cases into materials for new products.

CASETiFY says it has plans to deepen its presence in the Chinese market: "CIIE provides a valuable platform for deeper engagement with Chinese consumers," Au said.

"We aim to advance the fusion of global creativity with Chinese culture, while exploring new frontiers in consumer electronics and fashion lifestyles."