Launched in 2016, "Dior Lady Art" is an art initiative that invites global contemporary artists to reinterpret the iconic Lady Dior handbag into limited-edition art pieces. "Lady Dior as Seen By" is a global artistic project that debuted in an exhibition in Shanghai in 2011, inviting contemporary artists to reinterpret the iconic Lady Dior bag through sculpture, installation, photography, video and experimental media. Each artist freely deconstructs the icon beyond its functional form, transforming it into an autonomous artwork.

The journey continues to the top floor, which mirrors Dior's design flair at 30 Montaigne. A monumental spiral staircase elevates visitors to a room inhabited by white toiles, iconic three-dimensional outlines of garments, demonstrating the savoir-faire deployed in the Ateliers. Among them, a ball gown in deep red magnifies the decor's "color of life" — in Christian Dior's own words. VIP lounges and a private terrace add further exclusivity to this refined experience.

The final surprise is the Monsieur Dior restaurant, run by three-star Michelin Chef Anne-Sophie Pic. An enchanting alliance of the art of flavor and fashion offers an unparalleled, multisensory moment, marking the brand's first restaurant in China.

The project embodies both the brand's forward-looking vision and the city's economic dynamism. As one of the first top-tier luxury brands to launch a flagship boutique of this scale and with a multidimensional concept, Dior underscores its strong confidence in the Chinese market and its recognition of Beijing's creative vitality.