I was a fashion writer for a couple of years, but the luxury industry could neither make me fall in love with it nor respect it. The first reason is obvious: astronomical prices. But the second reason, environmental unfriendliness, which deserves more attention.

Fashionists may argue that I'm not aware of the eco-fashion products that have hit the market one after another recently. The famous "I am not a plastic bag", jeans made from organic cotton and clothes made from garbage bags are just a few examples, they would say. And then, of course, they would mention charity donation programs held by big brands to help the impoverished people and protect endangered animals.

Well, some companies do come up with eco-friendly products or hold events to promote eco-friendliness, but that does not necessarily make them eco-friendly.