Apple Computer unveils pact with Pepsi
( 2003-10-17 10:03) (Xinhua)
US high-tech giant Apple Computer Inc. announced Thursday a promotion deal
that would give Pepsi buyers free songs from Apple's fledging online music
service.
According the deal, consumers who purchase Pepsi beverages would find codes
in the packaging that they could redeem online for free downloads from Apple's
online music store iTunes.
Pepsi was expected to craft a multimillion-dollar advertising campaign around
the music store, which charges 99 cents for each song.
Apple hopes the promotion deal will draw millions of new customers to its
music store, which is battling to draw users away from free file-sharing
networks such as Kazaa and Morpheus.
For Pepsi, the aim is to help build a hip image among young consumers. Pepsi
has laid an enormous bet on the marketing power of music by sponsoring concert
series Pepsi Smash.
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