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Chairman Mao's cook wins lawsuit vs PepsiCo A former cook for Communist revolutionary Mao Zedong has won a lawsuit against U.S. food giant PepsiCo Inc. (PEP) after it used the cook's picture to advertise Lay's potato chips, state media reported Thursday.
Months later, Dong found packages of Lay's potato chips in a local supermarket adorned with his photo and information about him, the newspaper said. PepsiCo argued that it had permission to use Dong's photos because he had participated in a gourmet program it sponsored at a Shanghai vocational school, the report said. "Even if we used the pictures without approval, it should be (up to) the school to ask the court to protect its rights," the Shanghai Daily quoted PepsiCo's lawyer, Xu Jun, as saying. But the court ruled that portraits can't be used for commercial purposes without the agreement of the people involved. Dong, 67, only spent a few years cooking for Mao, in the early 1960s. But he was famed for cooking one of Mao's favorite dishes, pork braised in brown sauce. He spent the rest of his career working at Shanghai's Jinjiang Hotel, a local landmark.
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