A screen capture of GQ's WeChat post. [Photo/WeChat]

Local stars more bankable

Ok, so we can't demand fashion media judge a product on its technical competence, but Cosmopolitan and Elle completely misunderstood the meaning of Apple's press release. Readers who want to learn about iWatch are probably not looking forward to seeing selfies of editors and street snap photos, or read a long yet not descriptive note of the editor's day at the event.

Elle Men's cartoon and Harper's Bazaar's extended reading were more fit to the scene. The former was the first to release a comprehensive review of the product in China, and the latter also kindly added the price of iPhones around the world in the appendix.