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China, the world's largest tobacco producer and consumer, will ban all forms of tobacco promotion by January 2011.
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China, the world's largest tobacco producer and consumer, will ban all forms of tobacco promotion by January 2011.
A ban on tobacco advertising has been in place since 1996, but firms have managed to sidestep the rules and promote their brands in other more subtle ways such as sponsoring sporting events, or using their logos without mentioning "cigarettes" on television, radio and in newspapers and magazines.
Xu Guihua, vice-president of China Tobacco Control Association, made the landmark announcement on Monday at a seminar in Guangzhou, capital of Guangdong Province. She said the country is committed to fulfill its obligations to the World Health Organization (WHO) Framework Convention on Tobacco Control.
China formally became a member of the convention last January.
Xu said the nation lags behind other countries in efforts to control the use of tobacco, and the biggest problem is the lack of national regulations banning smoking in public areas.
To date, fewer than half the cities have framed rules on smoking bans in some public spaces. Efforts to ban smoking in other areas such as karaoke parlors and restaurants have been stifled by unwilling owners and managers who fear a loss of business.
Figures from the Ministry of Health show that China has an estimated 350 million smokers, almost a third of the world's 1.1 billion smokers.
Cigarette makers spent more than 1.6 billion yuan to promote their brands last year, according to China Youth Daily.
In 2005 the government collected 240 billion yuan in tobacco taxes.
According to the WHO convention, tobacco products must carry prominent health warnings on the packaging.
This measure needs to be implemented within three years from when China signed the convention.
Within five years, China must fulfill it commitment to comprehensively ban all forms of tobacco advertising, promotion and sponsorship.
Yang Yan, a researcher with Chinese Center for Disease Prevention and Control, said 12 percent of deaths in China are caused by tobacco related illnesses, and by 2025, that figure will climb to 33 percent.
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(China Daily) |
中國(guó)是世界上最大的煙草生產(chǎn)國(guó)和消費(fèi)國(guó)，到2011年1月，中國(guó)將禁止各種形式的煙草廣告。
盡管禁止煙草廣告的規(guī)定從1996年起就已開(kāi)始實(shí)施，但商家們卻設(shè)法避開(kāi)相關(guān)規(guī)定，以更為“隱蔽”的方式來(lái)宣傳自己的品牌，比如贊助體育賽事，或是在電視、廣播及報(bào)紙雜志上避開(kāi)“香煙”二字，使用品牌標(biāo)識(shí)語(yǔ)。
周一，中國(guó)煙草控制協(xié)會(huì)副會(huì)長(zhǎng)許桂華在廣州召開(kāi)的一個(gè)研討會(huì)上做了一項(xiàng)重要報(bào)告。她說(shuō)中國(guó)一直致力于履行世界衛(wèi)生組織《煙草控制框架公約》的義務(wù)。
中國(guó)于去年1月正式成為公約成員國(guó)。
許表示，我國(guó)在煙草控制方面落后于其它國(guó)家，目前最大的問(wèn)題是缺乏全國(guó)性的公共場(chǎng)所禁煙法規(guī)。
到目前為止，全國(guó)只有不到一半的城市制定了在某些公共場(chǎng)合禁煙的規(guī)定。而在一些如卡拉OK廳、餐館等其它場(chǎng)所，禁煙卻遭到經(jīng)營(yíng)者的抵制，因?yàn)樗麄儞?dān)心生意會(huì)受到影響。
據(jù)衛(wèi)生部的相關(guān)數(shù)據(jù)顯示，中國(guó)約有3.5億煙民，占世界煙民總數(shù)（11億）的近三分之一。
據(jù)《中國(guó)青年報(bào)》報(bào)道，去年，煙草生產(chǎn)商花在品牌宣傳上的資金超過(guò)16億人民幣。
2005年，中國(guó)政府征收的煙草稅達(dá)到2400億人民幣。
根據(jù)世界衛(wèi)生組織公約的規(guī)定，煙草產(chǎn)品必須在外包裝上印有明顯的“吸煙有害健康”的提示。
這項(xiàng)措施必須在中國(guó)簽署公約起三年內(nèi)實(shí)行。
五年內(nèi)，中國(guó)必須履行承諾，全面禁止各種形式的煙草廣告、宣傳和贊助。
中國(guó)疾病防治中心的研究人員楊燕說(shuō)，中國(guó)有12%的人死于由吸煙引發(fā)的疾病，到2025年，這一數(shù)字將上升至33%。
（英語(yǔ)點(diǎn)津姍姍編輯）
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