国产av不卡一区二区_欧美xxxx做受欧美_成年人看的毛片_亚洲第一天堂在线观看_亚洲午夜精品久久久中文影院av_8x8ⅹ国产精品一区二区二区_久久精品国产sm调教网站演员_亚洲av综合色区无码一二三区_成人免费激情视频_国产九九九视频

 
 
 

Guerilla marketing tactics?

中國日報網 2018-06-22 11:27

 

Guerilla marketing tactics?Reader question:

Please explain “guerilla marketing tactics” in this sentence, describing a job that requires “experience with social media, guerilla marketing tactics, and event planning.”

My comments:

Marketing is kind of synonymous with advertising, involving business promotion and bringing products to the marketplace.

Conventional marketing tactics include, for example, advertising on TV and in newspapers.

Guerilla marketing is not like that. As name suggests, guerilla marketing requires its marketing people work like guerillas or small, disorganized and ill-equipped bandits fighting small battles against regular, large government armies.

Obviously, in guerilla warfare, these ill-equipped and often ill-clad and ill-fed bandits don’t fight their well-clothed counterpart in the regular fashion. That is, they never take the large army head on. Instead, they hit the large army sideways and from behind – always in hit-and-run skirmishes. In fact, they hit a little and run a lot. This way, they’ll always be able to preserve themselves while constantly annoying the enemy with surprise attacks.

Needless to say, guerillas fight smart battles and are creative in tactics.

Hence, by analogy, guerilla marketing tactics refer to similar techniques that may look insignificant but are creative and effective. They are not methods traditional advertising companies will bother to try.

For example, if you’re opening a one-seat barber shop, then handing out pamphlets to anyone you see in your neighborhood is a guerilla marketing tactic.

That is, as against, say, regular advertising on TV, which is expensive, unnecessary and not altogether to the point. TV audiences are much too large a crowd for a one-seat barbershop to handle. So therefore, you should just focus your attention on your closest neighbors.

Alright, here’s a textbook definition of guerilla marketing (CreativeGuerillaMarketing.com):

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.

And here are media examples:

1. A conversation with Kenn Kweder is a “yak-a-doodle.” He has the hip and laid-back demeanor of a rock veteran, which he is. For over 41 years, Kweder has played the back street pubs, the corner bars, suburban taverns, hipster coffee clubs, fraternity and sorority houses and fabled and indiscreet South Street venues almost non-stop. He has also played federal penitentiaries.

“I played Allenwood, Otisville and Lewisburg. I considered those gigs like playing for a private enterprise,” Kweder, 60, recalls. “Man, I’ve played everything from highway openings to the Hamptons.”

The master of guerilla marketing (in the early 70s Kweder postered the entire city with 10,000 “Kenn Kweder and His Secret Kidds” flyers featuring the likes of Jack Ruby shooting Lee Harvey Oswald slapped haphazardly on a walls, poles, buildings, mailboxes, trains, buses and all things stationary and mobile) now promotes by e-mail, word-of-mouth and business card. His business card reads “Kenn Kweder…Rock Star.”

He still plays four or five gigs a week. “I’ve been giggin’ all week,” Kweder says in his rat-a-tat cadence. “I’m so busy the left hand doesn’t know what the right hand is doing.” These days Kweder performs mostly as a solo act and often toils in anonymity.

“Sometimes I have to compete and prove myself at open mic nights. Most of the people I play for are under 35 and don’t know who I am,” Kweder says without a hint of ego. “The playing field changes from month to month. I’ve learned to be flexible. I just have this irrational intensity to play. When people get to know me then I ‘Kwederize’ my sets.”

“Kwederize” means to introduce such Kweder standards as “The Crackhead Song,” Heroin,” “ Little Bugs,” and the “Ballad of Manute Bol” - all stamped with the performer’s esoteric and campy philosophy of life. “These songs get their attention. My sets are still pretty avante garde and kooky. I revel in chaos,” says the manic musician.

Kweder travels from Croydon to Bordentown to Phoenixville and all points in-between to ply his trade. He packs everything into the trunk and back seat of his Honda Accord. “Being a musician is like being a glorified furniture mover. I’m always moving equipment in and out of gigs. It’s my fitness program.”

This is a long way from the late 70s and early 80s when Kweder was king of the local original music scene and seemed destined for stardom. But external and internal demons forced Kweder to make a geographic change.

“I was like Jim Morrison on steroids. I couldn’t control my ego and my mouth and wanted to be the center of attention. I polarized the city against me,” recalls Kweder.

- Retirement is not an option for rocker Kenn Kweder, DelConNewsNetwork.com, February 1, 2012.

2. A good potato chip potato is about three-and-a-quarter inches big and has a low sugar content so it doesn’t turn brown when fried, said Jeff Leichleiter, co-founder of Tim’s Cascade Style Potato Chips.

Leichleiter retired from Tim’s July 15, after 30 years working for the company. He and his wife, Ann, live on a sustainable farm in Ellensburg.

Leichleiter grew up in Boardman, Ore., where he used to run a potato digger and work at a french fry factory during high school. After he graduated, he signed up with the Army Corps of Engineers and served eight years.

After his eight years, Leichleiter was considering what to do next with his life when he connected with Tim Kennedy, a former member of the Navy, in Houston, through mutual friends. Kennedy had started a potato chip business and asked Leichleiter to help him and he agreed.

Kennedy and Leichleiter, both former residents of Oregon, wanted to move back to the Pacific Northwest, so they moved the business to Auburn on Pike and 15th Street.

“We started with one small hand kennel,” Leichleiter said. “Within two years we had two 360-pound cookers running 24/7 to keep up with demand.”

Leichleiter didn’t have any experience making potato chips when they started the business.

“I knew how to eat ‘em,” he said.

Once production started, Leichleiter and Kennedy began a guerilla marketing campaign, attending Seattle events and handing out free bags of potato chips. Eventually companies like Safeway started picking them up.

- Co-founder of Tim’s Cascade Style Potato Chips retires in Ellensburg, DailyRecordNews.com, October 18, 2016.

3. Well, you might be very annoyed by this, but trust me, you won’t be as annoyed as me. Lenovo finally announced the over-hyped Lenovo Z5 today, and man did it suck big time. Lenovo’s VP Chang Cheng had made people dream about a device that would be truly bezel-less and instead what we got today is another badly cloned iPhone. Yes, the Lenovo Z5 is a smartphone with a notch. And this isn’t helped by the fact that the bottom bezel is 7.69mm in thickness or the starting price is 1299 Yuan. In the end, this was a case of guerilla marketing like we suspected earlier.

Despite all the fake hype, the Lenovo Z5 does have value-for-money components. So, the Lenovo Z5 has a 6.2-inch display Full-HD+ resolution and 19:9 aspect ratio. It’s covered by 2.5D Corning Gorilla glass that the company says is 40% less prone to scratches. The internal CPU is strong with a Snapdragon 636 chip in the driving seat with 6GB of RAM in tow. And you know, what the 4TB storage promise turned out to be, well it was a separate hard disk accessory.

- LENOVO LAUNCHES THE OVERLY-HYPED LENOVO Z5 WITH A NOTCH PRICED 1,299 YUAN, by Abdul, GizChina.com, June 5, 2018.

本文僅代表作者本人觀點,與本網立場無關。歡迎大家討論學術問題,尊重他人,禁止人身攻擊和發布一切違反國家現行法律法規的內容。

About the author:

Zhang Xin is Trainer at chinadaily.com.cn. He has been with China Daily since 1988, when he graduated from Beijing Foreign Studies University. Write him at: zhangxin@chinadaily.com.cn, or raise a question for potential use in a future column.

(作者:張欣 編輯:丹妮)

上一篇 : Had its day?
下一篇 : Run of the mill?

 
中國日報網英語點津版權說明:凡注明來源為“中國日報網英語點津:XXX(署名)”的原創作品,除與中國日報網簽署英語點津內容授權協議的網站外,其他任何網站或單位未經允許不得非法盜鏈、轉載和使用,違者必究。如需使用,請與010-84883561聯系;凡本網注明“來源:XXX(非英語點津)”的作品,均轉載自其它媒體,目的在于傳播更多信息,其他媒體如需轉載,請與稿件來源方聯系,如產生任何問題與本網無關;本網所發布的歌曲、電影片段,版權歸原作者所有,僅供學習與研究,如果侵權,請提供版權證明,以便盡快刪除。

中國日報網雙語新聞

掃描左側二維碼

添加Chinadaily_Mobile
你想看的我們這兒都有!

中國日報雙語手機報

點擊左側圖標查看訂閱方式

中國首份雙語手機報
學英語看資訊一個都不能少!

關注和訂閱

本文相關閱讀
人氣排行
熱搜詞
 
精華欄目
 

閱讀

詞匯

視聽

翻譯

口語

合作

 

關于我們 | 聯系方式 | 招聘信息

Copyright by chinadaily.com.cn. All rights reserved. None of this material may be used for any commercial or public use. Reproduction in whole or in part without permission is prohibited. 版權聲明:本網站所刊登的中國日報網英語點津內容,版權屬中國日報網所有,未經協議授權,禁止下載使用。 歡迎愿意與本網站合作的單位或個人與我們聯系。

電話:8610-84883645

傳真:8610-84883500

Email: languagetips@chinadaily.com.cn

亚洲在线中文字幕| 男男激情在线| av美女在线| 黄瓜视频污app| 免费看片91| 国产精选在线视频拍拍拍| 精品一区二区三区的国产在线播放| 亚洲天堂av影院| 日本高清成人vr专区| 欧洲不卡av| 幼a在线观看| 日本在线观看免费| 春暖花开成人亚洲区| 久久久pmvav| 免费福利在线视频| 蝌蚪视频在线播放| 91高清在线视频| sese一区| 免费av网站在线看| 最爽无遮挡行房视频在线| 国产精品刘玥久久一区| 91精品久久| 欧美videos另类精品| 不卡av免费观看| 国产精品25p| 一级毛片久久久| 欧美三级精品| 亚洲伊人精品酒店| 日韩成人久久| 国产精品jk白丝蜜臀av小说| 秋霞综合在线视频| 狠狠综合久久av一区二区蜜桃| 日韩欧美二区| 一区二区不卡| 亚洲国产专区校园欧美| 欧美三级精品| 影音先锋5566资源网| 久久99精品国产自在现线小黄鸭| 国内精品女同女同一区二区三区| 91视频黄色| www天堂在线观看| 污版网站在线观看| h网站在线播放| 韩国精品视频| 91在线中字| 日韩伦理在线一区| 国产亚洲精彩久久| avtt综合网| 激情综合网站| 国产一区二区中文| 视频一区二区国产| 国产不卡视频在线观看| 久久综合中文字幕| 亚洲日本韩国一区| 午夜视频一区在线观看| 欧美日韩一级大片网址| 亚洲第一级黄色片| 色999日韩欧美国产| 久久久爽爽爽美女图片| 亚洲日韩第九十九页| 嫩草黄色影院| 91欧洲在线视精品在亚洲| 国产一级免费在线观看| 国精一区二区三区| 精品国产sm最大网站| 亚洲福利在线播放| 日韩中文字幕视频在线| 51视频国产精品一区二区| 国产精品一区二区资源| 色偷偷777| 欧美新色视频| 国内在线视频| 日韩一区网站| 日韩欧美高清| 日韩成人av影视| av中文字幕亚洲| 综合激情成人伊人| 欧美中文字幕亚洲一区二区va在线| 精品区一区二区| 日韩中文在线视频| 久热免费在线视频| www污污网站在线看| 亚洲私人影吧| 成人性生交大片免费看网站| 国产精品亚洲一区二区在线观看 | 九色视频成人自拍| 国产精品偷拍| 亚洲一区二区电影| 欧美在线二区| 国产一区在线观看视频| 亚洲国产激情av| 色婷婷av久久久久久久| 日韩精品欧美国产精品忘忧草| 欧美老少配视频| fpee性欧美| 轻轻色免费在线视频| 1区2区在线观看| 国产免费av国片精品草莓男男| 日韩欧美电影| 老司机午夜精品99久久| 中文在线一区二区 | 久久99精品国产.久久久久久 | 国内精品在线播放| 欧美激情在线观看视频免费| 色视频欧美一区二区三区| 国产偷亚洲偷欧美偷精品| 97在线视频观看| www.精选视频.com| 久久精品色图| 日韩经典一区| 色男人天堂综合再现| 美女视频黄a大片欧美| 国产精品麻豆网站| 欧美手机在线视频| 精品国产欧美一区二区五十路| 日韩欧美中文字幕不卡| 被下部羞羞漫画| 中文字幕有码在线观看| 午夜视频一区二区在线观看| 欧美成人中文| 成人短视频下载| 精品日韩中文字幕| 亚洲人成在线免费观看| 欧美性性性性性ⅹxxbbbb| 校园春色影音先锋| av影视在线看| 国产欧美日韩免费观看| 免费精品视频在线| 有码一区二区三区| 亚洲精品国产综合久久| 免费男女羞羞的视频网站中文字幕妖精视频 | 日韩五码电影| 日韩精品免费| 国产精品一区在线观看你懂的| 亚洲精品久久久久久国产精华液| 日韩精品中午字幕| 97精品一区二区三区| 在线成人私人影院| 日本性爱视频在线观看| 最近国产精品视频| 久久国产精品一区二区| 亚洲一区av在线| 亚洲欧美国产日韩中文字幕| 国产亚洲精品久久久久久青梅 | 四虎精品成人免费网站| 欧美日韩在线精品一区二区三区激情综合 | av福利网址网站| 羞羞视频在线观看不卡| 色爱综合av| 精品一区二区三区香蕉蜜桃| 亚洲va韩国va欧美va精品| 国产一区二区三区免费视频| 网站在线观看你懂的| 欧美三级黄网| 性人久久久久| 国产一区二区导航在线播放| 欧美小视频在线观看| 日韩视频精品在线| 777影院狠狠色| sm性调教片在线观看| 成人婷婷网色偷偷亚洲男人的天堂| 国产经典欧美精品| 一本大道综合伊人精品热热 | 亚洲视频图片小说| 亚洲精品在线观看网站| 日本欧美黄色| 18视频免费网址在线观看| 国产一区福利| 国模少妇一区二区三区| 色综合中文综合网| 欧美国产日韩一区二区| 色老板在线观看| 国产麻豆久久| 香蕉视频成人在线观看| 亚洲在线免费播放| 日韩中文视频免费在线观看| 又黄又免费的网站| 最新欧美电影| 美女国产精品| 天天综合网天天综合色| 美女av一区二区| 天堂av免费观看| 伊人久久大香线蕉综合影院首页| 久久综合亚州| 精品久久久久人成| 久久久久久久久久久成人| 情趣网站在线观看| 亚洲不卡视频| 国产乱码精品1区2区3区| 欧美日韩性生活| 一区二区精品区| 国产丝袜在线| 91综合久久一区二区| 国产欧美精品一区aⅴ影院 | 亚洲精品乱码电影在线观看 | www.久久99| 激情综合五月婷婷| 欧美日韩一区二区在线视频| www.四虎.com| 亚洲国产欧美在线成人app | 972aa.com艺术欧美| 日韩欧美在线影院| 91自拍.com| 亚洲午夜天堂| 免费一区视频| 日本高清无吗v一区| 亚洲人成电影院在线观看| av天在线观看| 香蕉久久网站| 亚洲黄网站在线观看| 欧美日韩国产成人在线观看| 小水嫩精品福利视频导航| 日本国产精品| 国产视频视频一区| 色偷偷888欧美精品久久久| 欧美福利网站| 荡女精品导航| 26uuu久久综合| 国产一区二区动漫| 蜜桃臀av在线| 国产欧美日韩| 国产精品高潮呻吟| 免费91在线视频| 久久精品a一级国产免视看成人| 色综合综合色| 中文字幕在线不卡国产视频| 久久91精品国产91久久久| 毛片网站在线| 一区二区电影在线观看| 天天色 色综合| 在线观看中文字幕一区| 天堂va在线| 乱码第一页成人| 欧美精品自拍偷拍| 狠狠艹夜夜干| 精品欧美视频| 久久伊人蜜桃av一区二区| 中文字幕在线看视频国产欧美| 亚洲成人影院少妇| 日韩欧美网址| 亚洲国产成人av网| 中文字幕在线免费看| a级大胆欧美人体大胆666| 久久亚洲风情| 欧美一区二区三区四区在线观看 | 91超碰在线免费| 在线亚洲自拍| 欧美日韩视频在线观看一区二区三区 | 国产视频一区二区在线| 欧美大胆在线视频| 欧美13一16娇小xxxx| 亚洲精品欧洲| 欧美日韩大陆在线| wwww在线观看| 你懂的在线观看一区二区| 国产精品免费久久| 欧美亚洲第一页| av在线资源| 国产在线精品一区二区| 精品视频久久久久久久| 亚洲图片欧美| 欧美激情精品久久久六区热门| 色综合天天做天天爱| 99久久99久久免费精品小说| 2019中文亚洲字幕| 久久新电视剧免费观看| 欧美成人免费一级人片100| 免费观看在线黄色网| 香蕉久久国产| 亚洲成人亚洲激情| 永久在线免费观看| 欧美 日韩 国产一区二区在线视频| 日韩欧美中文免费| 好看的黄色网址| 国产精品一区二区三区美女| 亚洲天堂a在线| 久久久久免费网站| 国产精品美女午夜爽爽| av在线播放一区二区三区| 久青草国产97香蕉在线视频| 18在线观看的| 狠狠色丁香久久婷婷综合_中| 亚洲人线精品午夜| 成人在线视频成人| 久久久久一区| 99久久.com| 亚洲国产精品天堂| 一个人看的日本免费视频| 98视频精品全部国产| 亚洲欧美精品午睡沙发| 九九热爱视频精品视频高清| 成人国产精品久久| 国产精品福利电影一区二区三区四区| 中文字幕jux大岛优香| 欧美爱爱视频| 中文字幕免费不卡在线| 亚洲国产精品区| 精品国产麻豆| 亚洲人吸女人奶水| 国产精品久久久久久久牛牛| 成人资源在线播放| 亚洲一区电影777| 黄网网址免费| 青青草97国产精品麻豆| 欧美色图免费看| 热国产热中文视频二区| 欧美黄污视频| 精品嫩草影院久久| 国产中文在线| 日本中文在线一区| 自拍偷拍亚洲精品| 波多野结衣精品| 95精品视频在线| 亚洲天堂电影在线观看| 日韩成人免费av| 综合激情成人伊人| 色免费在线观看| 波多野结衣在线观看一区二区三区 | 久久久久久久久久久久久女国产乱 | 亚洲社区在线观看| 中文在线免费| 在线欧美成人| 在线中文一区| 亚洲福利在线看| 黄色免费网站在线| 成人午夜在线免费| 欧美一级在线播放| 精品亚洲二区| 香蕉成人啪国产精品视频综合网| 0608新视觉| 真实国产乱子伦精品一区二区三区| 日韩免费视频一区二区| av网站无病毒在线| 国产成人自拍高清视频在线免费播放| 九九热这里只有在线精品视| 日韩免费小视频| 亚洲婷婷综合久久一本伊一区| 天堂网.www在线资源| 日本女优一区| 亚洲精品在线观看网站| 制服丝袜中文字幕在线| 99热99精品| 精品一区二区三区五区六区| 蜜臀av免费一区二区三区| 欧美人动与zoxxxx乱| 黄色片在线免费看| 国产精品99久久久久| 5252色成人免费视频| eeuss国产一区二区三区四区| 国产亚洲欧美在线| 中文字幕日韩av资源站| 91国产精品成人| 精品国产乱码久久| 色琪琪综合男人的天堂aⅴ视频| 久久精品男人天堂| 4438全国成人免费| 导航福利在线| 麻豆91在线| 春色校园综合激情亚洲| 日韩大片欧美大片| 欧美黄视频在线观看| 99成人超碰| 日本一区中文字幕| 91论坛在线播放| 亚洲国产日日夜夜| 午夜亚洲福利老司机| 欧美一区二区在线视频| 欧美一区二区性放荡片| 91精品国产91热久久久做人人| 亚洲精品久久久一区二区三区 | 国产精品美女一区二区在线观看| 在线精品视频免费播放| 久久久国产精品一区| 天天色天天爽| 天堂av中文在线观看| 亚洲九九视频| 国产欧美综合在线观看第十页| 91精品国产免费| 欧美亚洲另类在线观看| 国产黄在线看| 神马久久av| a美女胸又www黄视频久久| 精品污污网站免费看| 2018中文字幕在线| 成在在线免费视频| 精品成人免费一区二区在线播放| 久久综合欧美| 奇米一区二区三区| 成人精品国产免费网站| 久久久不卡网国产精品一区| 亚洲欧美另类综合偷拍| 色婷婷久久99综合精品jk白丝| 日韩免费电影网站| 国产69精品久久久久9| 日本视频在线观看一区二区三区| 国产乱人伦精品一区| 国产精品12区| 在线观看免费p片视频网站地址| 国内在线观看一区二区三区| 欧美乱大交xxxxx另类电影|