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Dubai's Al Nassma, the world's first brand of chocolate made with camels' milk, plans to expand into new Arab markets, Europe, Japan and the United States, its general manager said Tuesday.
Martin Van Almsick said the United Arab Emirates company planned to enter Saudi Arabia first, followed by Bahrain, Qatar, Kuwait and the United States within the next few months.
The company plans to enter the Saudi market in a month through a partnership with a Jeddah-based distributor, said Van Almsick, adding the company plans to deliver the first ton of chocolates to Saudi Arabia soon.
Al Nassma is also in talks with British department store Harrods and San Francisco's Chocolate Covered to sell its products.
Al Nassma was formally established in October last year and aims to produce 100 tons of premium camels' milk chocolate a year.
In partnership with Austrian chocolate maker Manner, Al Nassma manufactures the end product at its Dubai facility.
With 3,000 camels on its Dubai farm, the company sells chocolates through its farm-attached store as well as in luxury hotels and private airlines. It plans to launch an online shopping facility within a month, Van Almsick said. The farm is controlled by the Dubai government.
The company is set to open its second store in the UAE in one of Dubai's large malls and is in talks with mall operator Majid Al Futtaim and others, he said.
"We aim to be the Godiva of the Middle East," Van Almsick said in an interview. "It's a luxury product, so we will never be in supermarkets. The plan is to be in one mall in each UAE city."
Al Nassma is also looking at the possibility of setting up a store in Japan, where demand for the product is high, he said.
All chocolates are produced without preservatives or chemical additives with a range of locally popular spices, nuts and honey, the company says.
Camel milk contains five times more vitamin C than cow milk, less fat, less lactose and more insulin, making it a good option for diabetics and the lactose intolerant, Van Almsick said.
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(Agencies)
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阿聯(lián)酋國家迪拜的Al Nassma是世界上第一個用駱駝奶制作巧克力的品牌，該公司總經(jīng)理本周二表示計劃向阿拉伯、歐洲、日本和美國拓展新市場。
馬丁?凡?阿爾姆西克稱該公司計劃先進入沙特阿拉伯市場，隨后幾個月再進軍巴林、卡塔爾、科威特和美國市場。
凡?阿爾姆西克說，公司計劃通過和總部在吉達的經(jīng)銷商合作在一個月內(nèi)打入沙特阿拉伯市場，并計劃很快將第一噸巧克力運往沙特阿拉伯。
同時，Al Nassma公司正與英國哈羅德百貨公司和舊金山的Chocolate Covered商談產(chǎn)品銷售事宜。
Al Nassma公司于去年十月正式成立，其目標是每年生產(chǎn)100噸優(yōu)質(zhì)駱駝奶巧克力。
Al Nassma和奧地利巧克力生產(chǎn)商瑪納合作，在迪拜當?shù)氐墓S生產(chǎn)成品。
該公司在迪拜的農(nóng)場擁有3000只駱駝，通過農(nóng)場邊上的商店、豪華旅館和民營航空公司來銷售巧克力。凡?阿爾姆西克表示，公司計劃在一個月內(nèi)創(chuàng)建一個在線購物平臺。其駱駝農(nóng)場屬迪拜政府管轄。
他說，公司正準備在阿聯(lián)酋開第二家店，地點選在迪拜的一個大型購物中心，目前正在和購物中心的運營商馬基德?阿爾?富泰姆等人洽談。
凡?阿爾姆西克在接受采訪時表示，“我們有志成為中東的高迪瓦巧克力品牌 。它是一種奢侈品，所以不會在超市銷售。我們的計劃是阿聯(lián)酋每個城市都有一家購物中心銷售我們的巧克力。”
他說，Al Nassma也在尋求機會在日本開一家商店，那里對該產(chǎn)品的需求比較高。
該公司稱，所有的巧克力在生產(chǎn)中均未添加防腐劑和化學添加劑，只是加入了一些當?shù)爻Ｓ玫南懔稀怨头涿邸?/font>
凡?阿爾姆西克說，駱駝奶所含的維生素C是牛奶的五倍，低脂肪、低乳糖和高胰島素，因此很適合那些糖尿病患者和乳糖不耐癥患者飲用。
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（英語點津 陳丹妮編輯） |
