Etiquette courses are on the rise, report Cang Wei and Song Wenwei in Nanjing.

Most Chinese are familiar with the old saying "Daughters should be brought up in rich surroundings", but spending 10,000 yuan ($1,630) a day to study etiquette is still beyond many people's imaginations.

At the Institute Sarita finishing school in Beijing, one of the skills students are shown is how to halve oranges elegantly using a knife and fork.

Sara Jane Ho, the founder of China's first school of etiquette, demonstrated the initial step to her students. She cut off one end of an orange, allowing it to stand firmly on the plate, and then sliced the fruit from top to bottom with deliberate care until the segmented halves blossomed like flowers.

Sara Jane Ho (right), founder of China's first school of etiquette, teaches her students how to use napkins. Photo by Wu Hailang / for China Daily

"Ladies" also remove orange seeds from their mouths in an elegant way, according to Ho. She told the students they should first cover their mouths with one hand, and then use the thumb and the first finger of the other to pick out the seeds, which should be put on the side of their plates later.

"Graceful women don't make a sound when they eat," said Ho. "Displaying manners shows people that you respect them, that your individual needs and conveniences can be subordinated to put other people first in a very selfless way. And that is an important attribute for any society, Eastern or Western, rich or poor, traditional or modern."

'Empowering'

The 27-year-old Harvard Business School graduate opened her school after attending a two-month intensive course at Institut Villa Pierrefeu, the last of Switzerland's traditional finishing schools.

While Ho conceded that finishing schools are on the decline in the West, she insisted that many leading families around the world still pay attention to teaching their children etiquette.

"They send their children to Switzerland or similar schools in the UK or the United States for the same reason that the Chinese are now studying etiquette - they understand that the world we live in is very global and that these international bonds will only become more complex."

Ho's school provides six courses on social etiquette and protocol, including dress sense, table manners and business etiquette.

Her students, who range from those marrying into wealthy families to successful businesswomen, learn etiquette through repeated practice in luxury five-star hotels.

"Today's modern woman is the first to take on the roles of wife, mother, daughter and businesswoman in this new, drastically changing world," she said. "What my students find most significant from studying is guidance on how to behave, a frame of reference. Finishing school gives women greater self-confidence and assurance. It is empowering."

Wei Qingqi, a professor at Jinling College in Nanjing, which was founded in 1915 and was the first Chinese university to award bachelor's degrees to women, said that the courses offered by finishing schools may promote a superficial outlook, but they can also endow women with more feminine traits.

"But women's willingness to highlight their femininity may reflect the impact of the social stereotypes placed on them," said Wei.

Xiong Bingqi, deputy director of the 21st Century Education Research Institute in Beijing, said: "It's up to individuals to choose their own education. Some women may choose to be taught so-called feminine virtues, but others may despise that choice. The important thing is that education should be diversified and meet different people's requirements."

Xiong mentioned that, like finishing schools, many universities and high schools are now offering courses specially designed for female students. Some even plan to become single-sex institutions, a common practice in a number of countries for many years, but still unusual on the Chinese mainland.

Nanjing Renmin Middle School has run two pilot classes for female students since 2012. The 51 students can choose from dozens of courses, including female psychology, flower arranging, bodybuilding and self-defense martial arts.

Principle Chen Zhongxiang said that from 2015 the school will only accept female students. In preparation, a new campus is under construction and the buildings will cater to female tastes. The teachers are also being trained to better serve the girls.

According to a survey launched by the school, which polled thousands of parents who hold a bachelor's degree and higher, 64.5 percent were willing to send their daughters to girls-only schools, while 13.1 percent were against the idea.

Even top educational establishments, such as Tsinghua University and Peking University in Beijing and Fudan University in Shanghai, offer etiquette courses.

Meanwhile, the government of Shanghai has announced that an education base, consisting of several high schools and universities, will be established to reinforce etiquette, hostessing skills and self-improvement.

"It is clear that this is what students want to learn," said Ho, who added that she has been invited to deliver one-off guest lectures at both Tsinghua and Peking universities. She has also been asked to provide an etiquette class as part of an executive MBA course on a long-term basis. "It should allow you to be a better version of yourself," she said of the class.