China has achieved greater soft power by developing its cultural industries and promoting international cooperation, while the country has signed more than 300 agreements with nations participating in the Belt and Road Initiative, high-ranking officials said on Oct 20.

Sun Zhijun, deputy head of the Publicity Department of the Communist Party of China Central Committee, was one of four officials who spoke at a news conference at the 19th National Congress of the CPC on Oct 20. He said the country's cultural soft power has substantially increased since the 18th CPC National Congress in 2012, making vital contributions to the promotion of the causes of the Party and the nation.

China ranks first in publications, production and broadcasting of television dramas, and movie screens, Sun said. A survey released in August by the Pew Research Center found that China can compete with the United States to be a more favored nation. Sun said such surveys demonstrated that China's overall international influence is getting stronger.

According to the Ministry of Culture, China has signed agreements with 157 countries and regions. China has established 30 overseas cultural centers, attracting around 10 million visitors annually.

Xiang Zhaolun, vice-minister of culture, said China has signed more than 300 cooperative agreements and action plans on cultural exchanges with countries along the Belt and Road Initiative routes.

He said China has established multilateral mechanisms in cultural cooperation under the framework of the Shanghai Cooperation Organization and through China's exchanges with Arabic and ASEAN countries.

"Belt and Road countries have long histories and are rich in cultural relics. We have worked with 15 countries in archaeological findings. Over the past few years, more than 1,000 relics have been displayed in over 20 of these countries," he said.

Zhang Hongsen, vice-minister of press, publication, radio, film and television, said China has signed agreements to make movies together with 20 countries, while the country has increasing exchanges in movies with the United States, as well as countries in Europe and Central Asia.

Soft power, consisting of attractiveness and influence, has been promoted by China's fast economic growth and increasingly competitive cultural industries in recent years, says Chen Shaofeng, vice-president of the Cultural Industry Research Institute at Peking University. "Cultural centers, performances, popular TV series, movies and fast-growing internet businesses have made our country more attractive around the globe, especially in regions such as Southeast Asia," Chen says.

huyongqi@chinadaily.com.cn

(China Daily Africa Weekly 10/27/2017 page14)