国产av不卡一区二区_欧美xxxx做受欧美_成年人看的毛片_亚洲第一天堂在线观看_亚洲午夜精品久久久中文影院av_8x8ⅹ国产精品一区二区二区_久久精品国产sm调教网站演员_亚洲av综合色区无码一二三区_成人免费激情视频_国产九九九视频

Global EditionASIA 中文雙語Fran?ais
Opinion
Home / Opinion / Chinese Perspectives

Rising demand promoting innovation

By Hu Zuohao | China Daily | Updated: 2025-08-11 07:10
Share
Share - WeChat
MA XUEJING/CHINA DAILY

The fact that a middle-class shopper in a metropolis lingers over a 69,000-yuan ($9,612) filigree pendant from Laopu Gold, Gen Z crowds queue through the night for a 340-yuan Labubu blind box from Pop Mart, and young people in a small town flock to social media platforms for a 2-yuan ice cream from Mixue is evidence of the rapid development of China's consumer market.

Three groups are now driving China's consumption: the urban middle-income group, Gen Z, and youths in lower-tier markets, often referred to as the "small-town youth". The meteoric rise of brands like Pop Mart, Laopu Gold and Mixue is not a coincidence. Each is meeting the demand of distinct consumer groups, leveraging digital innovation in branding, product design, distribution and promotion to orchestrate a cycle of demand-led market growth.

Gen Z members, people who are digitally savvy and born into relative comfort, are ready to spend, and spend big, on products they love. They crave novelty, fancy products and entertainment. A Tencent report earlier this year said that 62 percent of the post-2000 consumers are willing to spend a lot of time and money on their hobbies, and that the post-1995 consumers are the main driving force behind the rising sales of designer toys.

Pop Mart has tapped into their passions with remarkable precision. As a trendsetting toy company, it has built a compelling portfolio of patented-character toys that fulfill Gen Z's quest for joy and belonging. In 2024, Pop Mart's sales touched 13 billion yuan, up 106 percent year-on-year. Importantly, its standout characters — The Monsters, Molly, Skullpanda, Crybaby, and especially Labubu — have extended their reach beyond the domestic market to reach global markets.

The allure of Pop Mart's "blind box" — a purchase that comes with an element of surprise and collectible value — feeds Gen Z's hunger to explore the "unknown", with the brand's 46 million registered members forming a thriving fan ecosystem, and reinforcing loyalty through social connection.

Pop Mart's omni-channel strategy is in tandem with Gen Z's instant, frictionless consumption. With more than 400 offline stores, 2,300 vending machines, and livestreaming-promoted e-commerce growth, the brand has become an obsession with Gen Z. Its combination of patent-induced creativity, real-time accessibility, and social engagement has invigorated the toy industry.

Lower-tier cities and towns, too, are witnessing a quiet revolution in consumption. The "small-town youth" are shifting from "volume consumption" to "quality consumption", moving away from knockoffs and embracing authentic brands, while balancing quality with affordability.

Moreover, Mixue's explosive growth shows another way to win the market. That its revenue in 2024 reached 24.8 billion yuan, up over 22 percent year-on-year, is testament to its successful strategy of offering "premium quality at ultra-low prices".

The secret of Mixue's success lies in its vertically integrated supply chain. It produces more than 60 percent of its core ingredients in-house across five manufacturing hubs, and its cost of raw materials is significantly lower than the industry average — a single lemon-based drink costs only 1.2 yuan to make, a third of premium competitors'. This makes its 4-yuan lemonade a profitable beverage.

Yet Mixue is not only about beverages. It has become a cultural icon in lower-tier cities. With over 46,000 stores — 57.4 percent of them in tier-three and tier-four cities — the brand is omnipresent in China. In some towns, three Mixue outlets line a single street. The brand's snowman mascot, "Snow King", and viral theme song have made it into a recognizable cultural symbol. And its digital reach, through WeChat and Alipay mini programs, ensures it receives direct consumer feedback.

Mixue has proved that affordability and branding are not mutually exclusive, with its "full-chain control and deep market penetration" changing consumption patterns in lower-tier cities.

China's urban middle-income group, the largest and most dynamic segment, is well-educated and discerning. With annual household disposable income ranging from 300,000 to 1 million yuan, the middle-income group now prioritizes quality.

Furthermore, Laopu Gold has emerged as a breakout player in the market, by combining ancient craftsmanship with modern sensibility. In 2024, its sales reached 9.8 billion yuan, up 166 percent year-on-year. Rooted in the "royal Chinese goldsmith" tradition, Laopu Gold fuses intangible heritage craftsmanship like filigree inlay and enameling with contemporary aesthetics. Its collaboration with the Palace Museum (Forbidden City) has yielded culturally rich designs, such as pendants with auspicious symbols and celestial dragons.

Laopu Gold has opened 36 flagship boutiques in 15 major cities, often in luxury malls, which occupy the pride of place alongside Cartier and Bulgari.

Brands like Pop Mart, Laopu Gold and Mixue demonstrate that meeting consumers' demand for special innovative products is the best way to boost business. These brands are not only benefitting from the market; they are helping shape it as well. While Pop Mart has turned designer toys from niche to mainstream products, Mixue has spread brand consciousness in smaller cities, and Laopu Gold has redefined the role of culture in premium retail.

This is China's new consumption era, when people are boosting consumption but also promoting smarter, deeper, and more meaningful consumption.

The author is a professor at the School of Economics and Management, Tsinghua University. The views don't necessarily reflect those of China Daily.

If you have a specific expertise, or would like to share your thought about our stories, then send us your writings at opinion@chinadaily.com.cn, and comment@chinadaily.com.cn.

 

 

 

Most Viewed in 24 Hours
Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
九色成人搞黄网站| 夜夜嗨av一区二区三区四季av| 国产精品一区不卡| 日韩精品一卡二卡三卡四卡无卡| 激情久久一区| 欧美涩涩视频| 影音先锋日韩在线| 99久久这里只有精品| 欧洲杯半决赛直播| 九色成人国产蝌蚪91| 狼人精品一区二区三区在线| 豆花视频一区二区| 一区二区三区欧洲区| 欧美午夜网站| 亚洲四虎av| 日韩欧美一级特黄在线播放| 欧美区日韩区| 国产九一精品| 丝袜美腿一区二区三区动态图| 亚洲成人偷拍| 2023国产精华国产精品| 日本免费一区二区三区视频| www 久久久| 日韩免费在线电影| 一区二区三区| 国产亚洲亚洲国产一二区| 亚洲精品大全| 日韩高清在线观看一区二区| 亚洲国产一区二区三区网站| 一区二区精彩视频| 加勒比中文字幕精品| 欧美人妖在线观看| 深爱激情久久| 日韩久久精品网| 亚洲成av人电影| 欧美高清视频在线观看mv| 国产精品麻豆久久| 欧美区一区二| 欧美专区18| 免费欧美日韩国产三级电影| 激情久久五月天| 国产精品影视在线| 99久久99久久精品免费看蜜桃 | 欧美美女网站色| 91麻豆精品国产91久久久| 日韩精品一区二区三区视频播放 | 波多野结衣中文在线| 日韩伦理精品| 成人在线中文| 一区二区三区高清在线观看| 最新亚洲精品| 91精品动漫在线观看| 狠狠色丁香久久综合频道| 免费永久网站黄欧美| 久久99国产精品久久99果冻传媒| 国产福利一区在线观看| 久久久亚洲高清| 中文字幕一区二区三区不卡 | 四虎久久免费| 日本性爱视频在线观看| 欧美gay囗交囗交| 精品国产鲁一鲁****| 欧美调教视频| 久久精品久久久| 亚洲一区自拍| 国产精品自产自拍| 国产亚洲1区2区3区| 一区二区三区**美女毛片| 在线一区二区视频| 精品日韩成人av| 中文字幕亚洲一区| 91精品国产成人| 国产视频xxx| a天堂在线观看| 亚洲人成网址| 免费电影视频在线看| 久久国内精品| 九九免费精品视频在线观看| 伊人久久婷婷| 国产中文字幕精品| 中文乱码免费一区二区| 天天做天天摸天天爽国产一区| 欧美高清视频一二三区| 亚洲精品一二区| 久久久欧美精品| 国产一区二区三区不卡免费观看| 天天干 天天插| 神马久久久久| 91九色在线看| 日韩高清二区| 中文字幕午夜精品一区二区三区 | 99在线精品免费| 一区二区在线观看视频| 欧美日韩亚洲综合在线| 久久精品久久综合| 一区二区三区| 日韩中出av| 欧美日韩成人精品| 强开小嫩苞一区二区三区视频| 国内精品2019| 天天影视色香欲综合| 日本在线观看免费| 成人亚洲免费| 成人情趣视频| 蜜桃av噜噜一区二区三区小说| 久久久综合精品| 日韩欧美国产网站| 亚洲精选中文字幕| 国产91av在线| 97操碰视频| 在线观看免费黄色| 欧美日韩卡一| 五月天综合网站| 精品在线一区二区| 亚洲天堂福利av| 91精品国产福利| 久久成人一区二区| 五福影院新址进入www1378| 在线亚洲电影| 成人教育av| 成人免费av| 国内精品视频一区二区三区八戒| 亚洲欧美国产毛片在线| 欧美一级在线视频| 午夜精品久久久久久久久久久久久| 九色.com| 麻豆影院在线观看| 日韩一区二区三区精品视频第3页| 你懂的一区二区| 不卡的av在线播放| 色丁香久综合在线久综合在线观看| 国产亚洲欧美另类中文| 国产网站麻豆精品视频| 国产精品99久久久久久似苏梦涵| www.色精品| 色诱视频网站一区| 中文字幕欧美在线| 天堂免费视频| 欧洲日本在线| 国产精品网址| 久久精品日韩欧美| 国产精品成人免费在线| 日韩免费一区二区| 青青草社区视频| 蜜桃一级网站.| 亚洲精品福利电影| 97精品在线| 99热99精品| 欧美日韩国产综合草草| 欧美第一黄色网| 欧美色老女人| 2020国产在线| 日韩中文首页| 97久久超碰精品国产| 色综合激情五月| 久久精品中文字幕一区| a√在线视频| 成av人片在线观看www| 成人久久一区| 91在线码无精品| 在线播放亚洲一区| 91豆花精品一区| 在线观看免费国产小视频| 成人黄色毛片| 亚洲深夜福利| 伊人开心综合网| 中文字幕亚洲欧美日韩在线不卡| 成年人免费影院| 国产美女福利在线观看| 日韩精品1区| 91视频免费观看| 日韩欧美一二三区| 手机看片日韩| 91激情在线| 欧美一区二区三区久久| 国产精品一区二区久久不卡| 欧美亚洲高清一区| 亚洲同志网站入口| 飘雪影院手机免费高清版在线观看| 精品视频国内| 国产7777| av毛片在线看| 91蜜臀精品国产自偷在线| 久久嫩草精品久久久精品 | 一区二区欧美亚洲| 欧美日韩在线免费| 国产一区二区三区在线| 136福利视频| 偷拍视频一区二区三区| 亚洲激情欧美| 亚洲资源中文字幕| 久久精品一偷一偷国产| 老司机在线免费视频| 4438五月综合| 理论片日本一区| 欧美日韩黄色一区二区| 亚洲视频日韩| 国产在线高清理伦片a| 清纯唯美亚洲综合一区| 久久久精品国产99久久精品芒果| 日韩精品有码在线观看| h视频在线看| 成人福利av| 日日夜夜免费精品| 色婷婷激情一区二区三区| 天天视频一区二区三区| 在线日本视频| 国产精品二区不卡| 国产精品成人网| 久久久精品影院| 在线免费国产视频| 亚洲视频分类| 欧美国产激情二区三区| 在线播放亚洲激情| 一级片免费视频| 好吊妞视频这里有精品| thepron国产精品| 亚洲激情免费观看| 天天做天天爱天天爽| 日韩有码欧美| 国产一区二区女| 日韩美女一区二区三区四区| 嫩草影院一二三| 99re久久| 国产精品888| 亚洲第一区在线观看| 狠狠操天天操夜夜操| 精品国产乱码久久久久久樱花| 国产精品91一区二区| 日韩av一区在线观看| jlzzjlzz欧美| 美国成人xxx| 国产亚洲精品久| 另类少妇人与禽zozz0性伦| 韩国中文字幕2020精品| 99精品网站| 亚洲国产精品视频| 久草在线免费资源站| a国产在线视频| 日韩中文字幕亚洲一区二区va在线 | 福利影院在线看| 日本美女视频一区二区| 欧美顶级少妇做爰| 大黑人xxx| 亚洲天堂中文字幕在线观看| 久久综合色天天久久综合图片| 中文字幕在线观看日韩| 色资源在线观看| 一区二区在线影院| 欧美性xxxx在线播放| 国产精品自产拍在线观看2019| 欧美性xxx| 国产高清精品网站| 国产一区二区精品丝袜| 一二三区在线| 亚洲草久电影| 色爱区综合激月婷婷| 尤物视频网址| 国产在线视频欧美一区| 久久亚洲一区二区三区明星换脸 | 在线看日本不卡| 一区二区视频在线观看免费的| 欧洲黄色一区| 全部av―极品视觉盛宴亚洲| 精品久久久网站| 特黄特色特刺激视频免费播放| 欧美猛男做受videos| 亚洲男同性视频| 伊人影院蕉久552| 日韩电影网站| 99久久精品一区二区| 久久成人精品电影| 在线免费观看a视频| 秋霞午夜鲁丝一区二区老狼| 亚洲精品国产精品国产自| 中文字幕一区免费| 午夜久久影院| 7777精品伊人久久久大香线蕉超级流畅 | 日韩成人午夜| 亚洲一卡二卡三卡四卡 | 国产1区2区| 久久av网站| 亚洲国产高清不卡| 亚洲成a人片77777老司机| 免费一二一二在线视频| 国产精品123区| 久久精品最新地址| 美女精品视频| 国内欧美视频一区二区| 最近中文字幕mv在线一区二区三区四区 | 久久久久久久国产精品视频| h片在线观看视频免费免费| 国产宾馆实践打屁股91| 久久亚洲综合国产精品99麻豆精品福利 | jizzjizzwww| 女优一区二区三区| 欧美性生交xxxxx久久久| www黄视频| 精品国产一区二区三区香蕉沈先生| 婷婷久久综合九色综合绿巨人| 免费性色视频| 欧美欧美黄在线二区| 色香蕉久久蜜桃| 人人澡人人爽人人揉| 天天久久综合| 日韩一区二区在线观看| 在线视频尤物| 亚洲综合社区| 亚洲欧美在线免费| 超碰人人在线| 国产精品影视在线观看| 欧美黄色片视频| 日韩在线免费| 国产精品萝li| 国产精品美女一区二区三区四区| 激情小说一区| 色天使久久综合网天天| 裸体网站视频| 99热这里只有成人精品国产| 日韩精品视频在线| 成人毛片av在线| 粉嫩av一区二区三区在线播放| 国模吧一区二区| 亚洲网站三级| 亚洲国产精品一区二区久久| 免费人成网ww777kkk手机| 99精品视频在线观看播放| 日韩精品最新网址| 国产www.大片在线| 国产自产高清不卡| 久久久噜噜噜久噜久久| 99国内精品久久久久| 亚洲影视在线播放| 天天操天天操一操| 欧美高清日韩| 精品偷拍一区二区三区在线看| 在线观看中文字幕的网站| 不卡一区二区在线| 久草在线视频网| 欧美理伦片在线播放| 欧美视频三区在线播放| 亚洲s色大片在线观看| 蜜桃久久久久久| 久久99热精品| 日韩久久99| 亚洲二区在线视频| 国产福利在线播放| 亚洲中字黄色| 色噜噜狠狠狠综合曰曰曰| 91精品论坛| 亚洲另类色综合网站| 黄色免费av| 亚洲国产专区| 色老头一区二区三区| 播放一区二区| 亚洲成人免费电影| 日本中文字幕电影| 日韩高清一级片| 久久久久国产精品免费| 精品中文字幕一区二区三区四区 | 欧美日韩精品一区二区三区蜜桃 | proumb性欧美在线观看| 久草国产视频| 99久久精品国产亚洲精品 | 亚洲人午夜精品| 韩日成人影院| 亚洲午夜视频在线观看| 91在线网站| 九色综合国产一区二区三区| 影音先锋男人资源站| 欧美人与牛zoz0性行为| 亚洲成人av资源网| av伦理在线| 亚洲精品高清在线观看| 日本性视频网| 精品一区二区综合| 濑亚美莉大战黑人中文字幕| 在线视频亚洲专区| 亚洲国产成人爱av在线播放| 国产精品xx| 亚洲午夜精品在线| 中文字幕av在线播放| 国产精品亚洲视频| 国产精品久久久久久久泡妞| 欧美国产三级| 日韩视频第一页| 精品视频在线观看免费观看| 欧美色网站导航| 国产黄a三级三级三级av在线看| 国产日产精品1区| 1区不卡电影| 美女在线一区二区| 中文字幕第7页| 欧美大黑bbbbbbbbb在线| 国产亚洲欧洲高清| 欧洲亚洲精品| 8x8x8国产精品| 999精品网| 五月综合激情网| 大地资源中文在线观看免费版|