[Photo provided to China Daily]

In the women's segment, the tweed stroller coat has a completely detachable padded lining to adapt to the changing seasons, while the deconstructed boucle jackets are cinched at the waist with belts.

There is also the rain－and wind-proof burgundy color-block duffle coat and oversized parkas in narrow gauge cotton corduroy.

Speaking of why he entered Peuterey, Piazza says he joined the company not only because it is a smaller firm－compared with the brand he worked for previously－which means faster decision-making, but more importantly because he sees potential in the brand.

In Europe, there are several brands specializing in down jackets and fur products of the same level, but sometimes only one is known to Chinese customers, he says.