[Photo provided to China Daily]

"The new generation of Chinese spend 60-70 percent of their time on their mobile phones."

Meanwhile, he is looking for the right Chinese partners and hoping to work with local celebrities.

As for the economy, he says that while many people say China's economic growth is slowing, it's still double that of many countries, and has more potential.

Speaking of high-end rivals in the Chinese market, he says: "It's our opportunity when top brands like Prada, Gucci and Louis Vuitton lose share."